Sinha joins Airtel from Razorpay, bringing experience across brand strategy, digital marketing and revenue growth from companies including Flipkart, Meesho and Scapia.
Bharti Airtel has appointed Vishwajeet Sinha as Vice President, Marketing, strengthening its marketing leadership team with an executive who has worked across e-commerce, fintech and consumer technology businesses.
Sinha announced his appointment through a LinkedIn post, confirming his move to the telecommunications company after serving as Marketing and Revenue Growth Lead for the small and medium enterprise (SME) and cross-border payments business at Razorpay.
The appointment was reported on November 10, 2026, marking Sinha's transition from the financial technology sector to telecommunications.
At Razorpay, Sinha was responsible for marketing and revenue growth initiatives across its SME and international payments operations. He held the position from October 2024 to November 2026, working across business segments serving merchants and enterprises.
Before joining Razorpay, Sinha was associated with Scapia, a travel-focused financial technology company, where he handled brand and growth marketing between April 2023 and August 2024.
His responsibilities at Scapia involved marketing activities aimed at supporting the company's consumer-facing business and brand development.
Earlier, Sinha spent approximately one year and eight months at Meesho, holding leadership responsibilities across brand communications, media, influencer marketing, social media and content marketing.
During his tenure, he worked across multiple marketing functions supporting the e-commerce platform's consumer engagement and brand communication activities.
Sinha also spent more than six years at Flipkart, where he held several brand marketing positions across different product categories.
His experience at the e-commerce company covered electronics, appliances, furniture, grocery, beauty, toys, baby care and fashion.
The roles provided him with exposure to category-specific marketing strategies, consumer communication and brand development across a diversified retail platform.
Before entering the consumer technology and e-commerce sectors, Sinha began his professional career at Larsen & Toubro Integrated Engineering Services.
At the company, he worked in business development and embedded design engineering, gaining experience in technical and commercial functions.
His appointment at Airtel brings together experience in brand marketing, digital communications, customer engagement and business growth across technology-led organisations.
The move comes as telecommunications companies continue to operate in a competitive environment where customer engagement, digital services and brand differentiation remain important areas of marketing activity.
Sinha's previous experience across consumer technology and financial services adds cross-sector marketing expertise to Airtel's leadership team.
While the company has confirmed his appointment, further details regarding his specific responsibilities, reporting structure and marketing priorities have not been disclosed.
The appointment represents another senior marketing leadership move in India's telecommunications sector, with Sinha transitioning to Airtel after holding marketing and growth-focused roles across several consumer-facing technology businesses.
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