Instabase has changed its name to SuperApp, Inc. and launched an AI collaboration platform that brings teams and artificial intelligence models from multiple providers into a shared workspace.
Called SuperApp, the new platform integrates AI models including OpenAI's GPT, Anthropic's Claude, Google's Gemini and xAI's Grok. It allows users to work with different models while collaborating with colleagues inside the same conversation.
The San Francisco-based company said the name change reflects a broader shift in its product and company direction towards collaborative AI. Instabase was founded in 2015 and initially focused on enterprise AI and processing unstructured data.
SuperApp is a new product rather than a rebranding of the company's existing Instabase AI Hub. The earlier enterprise platform will continue to be supported and is expected to use SuperApp technology within its underlying infrastructure.
The platform attempts to bring together activities that are commonly spread across workplace communication, AI assistants and productivity software.
Within a SuperApp thread, employees can communicate with colleagues, add source files and interact with different AI models. The resulting work can then be converted into documents, presentations, spreadsheets or interactive applications without moving the project into a separate workspace.
Users can choose or compare different AI models within the same context. SuperApp can also route tasks across providers based on the capabilities required for a particular step. The company said this approach is intended to prevent teams from becoming dependent on a single AI model or provider.
The platform also maintains messages, source files, AI model contributions, tool calls, revisions and approvals as part of a persistent record. This is designed to allow teams to trace how a piece of work developed and identify which version received approval.
For enterprise customers, SuperApp is positioning model choice and governance as part of its offering. Organisations can change models while retaining their conversations and work, according to the company. It also offers managed services and dedicated enterprise deployment options.
SuperApp said consequential or irreversible actions remain subject to human decisions, with approvals recorded as part of the platform's decision history. The company has not positioned the system as replacing human oversight in enterprise workflows.
The company has already moved its own workforce away from Slack and migrated more than 20 million historical messages to SuperApp while preserving channels, users, direct messages and conversation history. It also said the platform recorded more than 1,000 weekly active users during its pre-release phase, with around 90% coming from outside the company. These usage figures are company-reported.
The launch comes as workplace AI tools increasingly move beyond standalone chatbot interfaces towards collaborative and agent-based environments that connect AI with existing workflows.
SuperApp is currently available across the web, iOS, Android and desktop. A free option is available, alongside paid plans for higher usage and enterprise deployments.
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