Unilever used AI forecasting, content technology and digital infrastructure to coordinate its FIFA World Cup 2026 activation across more than 120 markets.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
HUL has inaugurated the Unilever Fragrance Hub at IIT Bombay, expanding research capabilities and strengthening product innovation efforts.
Magnum Ice Cream will invest ₹900 crore in a Pune GCC and establish its regional headquarters in Mumbai, creating over 500 jobs.
Unilever has appointed Reema Jain as Chief Information Officer to lead global IT and digital transformation initiatives.
Unilever launches AI Design Hub and SketchPro to streamline digital-first content creation, delivering 3.5B+ impressions with AI-powered campaigns.
Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the complexities of India’s diverse market
