Predictive AI is transforming marketing by anticipating consumer needs, boosting ROI, and raising privacy questions as it converges with generative AI.
The biggest returns are flowing to companies that connect media with commerce data, compress creative production cycles, and bake experimentation into daily workflows.
Appier integrates agentic AI across its product suite to deliver ROI-focused marketing solutions, aiming to transform customer engagement with predictive, self-learning tools.
ThinkROI partners with Visibili.ai to help brands boost discoverability in AI-powered search environments.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
CFOs demand data-driven ROI from CMOs as marketing budgets shrink. Learn how AI, metrics, and shared KPIs are reshaping CMO-CFO alignment.
