WPP Media has partnered with Kily to integrate AI-powered commerce capabilities into WPP Open, helping brands automate ecommerce and quick commerce operations in India.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
AI is reshaping advertising in 2026, shifting control from marketers to automated systems that handle targeting, budgets, and optimisation at scale.
Marketing automation platforms are evolving into decision engines, reshaping media buying, CRM, and customer engagement across India’s rapidly digitising marketing ecosystem.
As India heads into 2026, marketing is being reshaped by AI, retail media, privacy, omnichannel experiences, immersive platforms, and hyper-local influencers. Here are six shifts brands can’t ignore.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
Criteo’s Todd Parsons on AI’s role in commerce, data privacy, regulation, and why performance-first personalization will define the future of retail media.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
