Marketing automation platforms are evolving into decision engines, reshaping media buying, CRM, and customer engagement across India’s rapidly digitising marketing ecosystem.
As India heads into 2026, marketing is being reshaped by AI, retail media, privacy, omnichannel experiences, immersive platforms, and hyper-local influencers. Here are six shifts brands can’t ignore.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
Criteo’s Todd Parsons on AI’s role in commerce, data privacy, regulation, and why performance-first personalization will define the future of retail media.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
