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Tags: Marketing-strategy

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From Automation to Augmentation: How AI is Rewriting the Rules of Marketing Strategy

  From Automation to Augmentation: How AI is Rewriting the Rules of Marketing Strategy

  • by Brij Pahwa
  • Oct 29, 2025

AI is reshaping marketing from automation to augmentation — empowering creativity, personalization, and empathy-driven brand storytelling in 2025.

Meesho’s IPO Plan Allocates ₹1,390 Crore for Tech, ₹1,020 Crore for Marketing and ₹480 Crore

  Meesho IPO to Invest ₹1,390 Cr in Tech, ₹1,020 Cr in Marketing, ₹480 Cr in AI Hiring

  • by Martech Desk
  • Oct 20, 2025

Meesho’s upcoming IPO outlines major investments in technology, marketing, and AI-led workforce expansion to strengthen its digital ecosystem and business growth strategy.

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