A Forrester report highlights declining pipeline quality despite rising martech investments and increasing stack complexity.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
MediaAlpha launches a conversational AI solution designed to improve customer engagement and lead conversion for insurance carriers.
AI is reshaping lead generation in 2025 as Indian marketers focus on intent-led strategies, using predictive models, personalisation and human oversight to drive precision and trust.
Whitepaper syndication is emerging as a key lead generation tool, helping B2B marketers boost pipeline growth, improve engagement, and influence buying committees more effectively.
