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Why Snapchat’s APAC, EMEA Marketing Leader Is Betting On 'Connection'

  Why Snapchat’s APAC, EMEA Marketing Leader Is Betting On 'Connection'

  • by Brij Pahwa
  • Jun 23, 2026

Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone.

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