Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
OptiPro AI secures funding to scale its smart restaurant operations platform across India, boosting kitchen and supply chain efficiency.
MakeMyTrip now spends 20–25% of its marketing budget on MarTech, with a strong push toward AI-led personalization and conversational booking, reveals CMO Raj Rishi Singh.
