Are Indian brands paying for AI capabilities that fail to deliver? An analysis of AI washing, inflated vendor claims, marketing investments and the need for measurable results.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
As AI spending rises, Indian brands are questioning ROI. This story examines where marketing budgets are being wasted and how leaders are reassessing AI tools.
Indian brands are rapidly integrating AI to personalize campaigns, optimize workflows, and reshape customer engagement across sectors in India’s growing Martech scene.
