AI is transforming healthcare marketing, but rising concerns around trust, data privacy, and ethics are reshaping how brands balance precision with credibility.
Medanta appoints Kedar Apte as Chief Marketing and Growth Officer to lead brand strategy and drive growth across its healthcare services.
Bristol Myers Squibb and Accenture launch Mosaic, an AI-driven content hub in Mumbai aimed at accelerating global healthcare communications and personalised content creation.
PulsePoint introduces HCP Explorer, offering real-time insights on over four million healthcare professionals to improve data-driven engagement strategies.
