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Loyalty 2.0: How UPI, Wallets, and AI Are Rewriting Customer Retention

  Loyalty 2.0: How UPI, Wallets, and AI Are Rewriting Customer Retention

  • by Anupama Mitra
  • Sep 15, 2025

UPI-linked wallets and AI-powered personalization are reshaping loyalty in India, driving seamless rewards, higher engagement, and measurable retention across payments, retail, and services.

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