Gartner introduces its Value-Risk Flywheel framework as 71% of organisations plan agentic AI adoption, while only 21% have governance mechanisms in place.
Gartner warns that over $3.5 trillion in AI infrastructure spending could face impairment risks by 2030, with revenue unlikely to support planned investments.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.
AI startups are flooding the martech sector, but growing competition, valuation concerns and ROI pressures are testing which companies can deliver lasting value.
Gartner warns that rising volumes of AI-generated content could lead to audience fatigue, pushing marketers to focus more on quality and relevance.
As AI search evolves into AI action, marketers are shifting focus from AEO to context engineering to help AI systems understand, represent and act on brand information accurately.
SaaS companies are shifting from feature-heavy products to outcome-driven platforms as AI reshapes enterprise software expectations.
Gartner warns that weak semantic foundations in AI systems could increase costs, hallucinations and governance risks for enterprises.
Gartner has promoted Aman Dewan to Associate Director, Marketing, strengthening its leadership team.
India’s cybersecurity spending is projected to reach $3.4B in 2026, driven by AI-powered threats, identity attacks and stricter data protection regulations.
The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.
Gartner predicts sovereign AI and agentic AI will dominate government adoption within five years, reshaping public services, trust, and digital sovereignty.
