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Tags: Fraud-detection

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WhatsApp Tests AI Scam Alert

  WhatsApp Tests AI Scam Alert for Messages From Unknown Contacts

  • by Martech Desk
  • 1 week ago

WhatsApp is testing an AI-powered Scam Alert that uses on-device machine learning to warn users about potentially fraudulent messages from unknown contacts.

Boomerang Partners Turns to AI for Traffic Analysis

  Boomerang Partners Turns to AI for Traffic Analysis, Fraud Detection and Content Workflows

  • by Martech Desk
  • 1 week ago

Boomerang Partners is using AI across affiliate marketing for predictive traffic analysis, fraud detection, content workflows and generative search visibility.

HDFC Bank Launches GenAI Platform 'Neev'

  HDFC Bank Scales Enterprise AI with In House GenAI Platform 'Neev'

  • by Martech Desk
  • Jul 13, 2026

HDFC Bank is expanding AI adoption with its in house GenAI platform, Neev, to improve customer service, operations, lending and enterprise productivity.

From L to R, Piyush Gupta (Managing Partner, Suvan Ventures), Piyush Raj Akhouri (Co founder and CEO, Hireplusplus), Radhesh Kanumury (Managing Partner, Suvan Ventures).

  Suvan Ventures and HirePlusPlus Announce Strategic Partnership for Trusted AI-Led Hiring

  • by Martech Desk
  • Jul 9, 2026

HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.

The Deep Shift in Ad Fraud: AI Bots vs AI Defenders

  The Deep Shift in Ad Fraud: AI Bots vs AI Defenders

  • by Anupama Mitra
  • Nov 27, 2025

AI-driven ad fraud is escalating rapidly as generative bots mimic real users. Brands deploy advanced AI defenses to protect ad spend, security, and trust.

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