Bonsai is strengthening its AI-driven data strategy to expand its presence in the evolving martech landscape and enhance marketing effectiveness.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Edelweiss Life Insurance names Kamlesh Jobanputra as Chief Technology and Data Officer to strengthen digital transformation and data strategy.
AI is reshaping lead generation in 2025 as Indian marketers focus on intent-led strategies, using predictive models, personalisation and human oversight to drive precision and trust.
