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Tags: Data-protection

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India Warns of Cybersecurity Threats

  India Warns of Cybersecurity Threats as AI Tools Enable Faster Attacks

  • by Martech Desk
  • May 5, 2026

India warns of rising cyber risks as advanced AI tools enable faster, more sophisticated cyberattacks across sectors.

Anthropic Unveils Claude Security

  Anthropic Unveils Claude Security Amid Growing AI Cyber Risks

  • by Martech Desk
  • May 3, 2026

Anthropic has launched Claude Security to help organisations detect and respond to AI driven cyber threats.

Italy Concludes Probe Into DeepSeek Following Scrutiny Over AI Hallucination Risks

  Italy Concludes Probe Into DeepSeek Following Scrutiny Over AI Hallucination Risks

  • by Martech Desk
  • Jan 7, 2026

Italy has closed its probe into DeepSeek after reviewing concerns around AI hallucinations, reflecting Europe’s evolving approach to AI oversight.

India’s New Data Law Is a Wake-Up Call for Marketers: Ignore DPDP and Pay the Price

  India’s New Data Law Is a Wake-Up Call for Marketers: Ignore DPDP and Pay the Price

  • by Brij Pahwa
  • Dec 15, 2025

India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.

AI-Powered “Dark Targeting”

  AI-Powered “Dark Targeting”: How Hyper-Personal Ads Could Cross Ethical Lines

  • by Anupama Mitra
  • Dec 8, 2025

AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.

Primus Partners Announces Strategic Alliance with Data Safeguard

  Primus Partners Announces Strategic Alliance with Data Safeguard

  • by Martech Desk
  • Nov 18, 2025

Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.

Firefox Introduces AI Window With Focus on User Control and Privacy

  Firefox Introduces AI Window With Focus on User Control and Privacy

  • by Martech Desk
  • Nov 16, 2025

Firefox launches an AI Window that prioritises user control and privacy, offering a customisable alternative to mainstream AI-powered browsing tools.

India Finally Gets Its First Real Privacy Law As Government Activates DPDP Rules

  India Finally Gets Its First Real Privacy Law As Government Activates DPDP Rules

  • by Brij Pahwa
  • Nov 14, 2025

India activates the DPDP Act rules, bringing the country’s first real privacy law into force. New regulations mandate explicit consent, strict data governance, and enforceable user rights.

The Ghost of Marketing: Inside the Secret Economy of Dead Data

  The Ghost of Marketing: Inside the Secret Economy of Dead Data

  • by Brij Pahwa
  • Oct 14, 2025

Marketers are paying millions to store unused “ghost data.” This hidden burden drives costs, slows systems, and adds to carbon emissions, pushing brands to rethink data retention strategies.

Prof. Anjali Kaushik

  Ethical AI and Business Education: A Responsibility Before Innovation

  • by Prof. Anjali Kaushik
  • Sep 30, 2025

AI’s growth raises ethical, legal, and environmental concerns. With stricter laws, business education must train leaders to balance innovation with accountability.

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