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Tags: Creative

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When AI Becomes the Moodboard

  When AI Becomes the Moodboard: How Creatives Are Letting Machines Spark the First Idea

  • by Anupama Mitra
  • 1 week ago

AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.

Predictive Creative: When AI Generates Ads Based on Real-Time Consumer Emotions

  Predictive Creative: When AI Generates Ads Based on Real-Time Consumer Emotions

  • by Anupama Mitra
  • Nov 26, 2025

AI-powered predictive creative is reshaping advertising as brands use emotion signals and real-time data to tailor content, boost relevance and improve campaign efficiency.

SkyReels Launches New AI Platform for Automated Creative Marketing and Video Production

  SkyReels Launches New AI Platform for Automated Creative Marketing and Video Production

  • by Martech Desk
  • Nov 22, 2025

SkyReels launches a new generative AI platform designed to automate video creation and support marketers with faster, scalable creative production across industries.

Coca-Cola’s AI-generated Christmas Ad Draws Mixed Reactions from Global Audiences

  Coca-Cola’s AI-generated Christmas Ad Draws Mixed Reactions from Global Audiences

  • by Martech Desk
  • Nov 10, 2025

Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.

Canva Launches AI-Powered Creative OS, Makes Affinity Suite Free for All Users

  Canva Launches AI-Powered Creative OS, Makes Affinity Suite Free for All Users

  • by Martech Desk
  • Nov 1, 2025

Canva introduces its AI-powered Creative Operating System and opens access to Affinity creative tools for all users.

Adobe Expands Firefly Platform with New AI Tools for Audio, Video and Imaging

  Adobe Expands Firefly Platform with New AI Tools for Audio, Video and Imaging

  • by Martech Desk
  • Oct 30, 2025

Adobe enhances its Firefly AI platform with new tools for audio, video, and imaging creation, expanding generative capabilities across its creative suite.

The "Prompt Economy": How Marketers Are Becoming AI Trainers

  The "Prompt Economy": How Marketers Are Becoming AI Trainers

  • by Anupama Mitra
  • Oct 19, 2025

The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.

Zero to Launch Introduces AI-Powered Campaign Platform to Streamline Marketing Creation

  Zero to Launch Introduces AI-Powered Campaign Platform to Streamline Marketing Creation

  • by Martech Desk
  • Oct 18, 2025

Zero to Launch unveils an AI-driven campaign creation platform designed to eliminate creative delays and accelerate marketing execution for brands and agencies.

Figma Integrates Google’s Gemini AI

  Figma Integrates Google’s Gemini AI to Redefine Collaborative Design Workflows

  • by Martech Desk
  • Oct 13, 2025

Figma integrates Google’s Gemini AI to enhance real-time collaboration, streamline creative workflows, and boost productivity for design teams worldwide.

Amazon Launches AI-Powered Creative Partner to Support Campaign Development

  Amazon Launches AI-Powered Creative Partner to Support Campaign Development

  • by Martech Desk
  • Sep 19, 2025

Amazon debuts its AI Creative Partner to support campaign development, blending automation with human creativity to help businesses scale personalized advertising.

Ads Made in Minutes: How Generative AI Is Taking Over Creative Work

  Ads Made in Minutes: How Generative AI Is Taking Over Creative Work

  • by Brij Pahwa
  • Sep 5, 2025

Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.

Adobe Unveils Acrobat Studio for PDFs and Creativity

  Adobe Unveils Acrobat Studio: An AI-Powered Workspace for PDFs and Creativity

  • by Martech Desk
  • Aug 21, 2025

Adobe launches Acrobat Studio, an AI-powered workspace that combines PDFs, collaboration, and creative tools with intelligent AI agents for productivity and design.

MarTech Agency Art-E Mediatech wins the full creative mandate for Dylect

  MarTech Agency Art-E Mediatech wins the full creative mandate for Dylect

  • by Martech Desk
  • Aug 18, 2025

Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.

Runway unveils Aleph AI for Video-to-Video Editing

  Runway Launches Aleph: A Breakthrough AI Model for Video-to-Video Editing

  • by Martech Desk
  • Jul 29, 2025

Runway unveils Aleph, an AI model which enables real-time video-to-video editing using text and image prompts. This breakthrough could reshape post-production workflows and creative storytelling.

Appier Launches AdCreative.ai

  Appier Launches AdCreative.ai in Thailand to Accelerate AI-Powered Creative Marketing

  • by Martech Desk
  • Jul 25, 2025

Appier launches AdCreative.ai in Thailand to streamline ad content creation with generative AI, enhancing campaign efficiency and personalization for marketers.

This is an AI-generated image.

  GlamAI Brings AI-Driven Precision to Luxury and Fashion Marketing

  • by Martech Desk
  • Jul 11, 2025

GlamAI brings AI-powered precision to luxury marketing, helping fashion brands scale creativity while maintaining premium aesthetics and personalization.

DCO

  5 Things to Know About Dynamic Creative Optimization (DCO) in 2025

  • by Martech Desk
  • Jun 15, 2025

Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.

AI

  Is Gen AI stealing data? The global legal war that could change the internet forever

  • by Brij Pahwa
  • May 23, 2025

Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries

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