Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.
Adobe launches Acrobat Studio, an AI-powered workspace that combines PDFs, collaboration, and creative tools with intelligent AI agents for productivity and design.
Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.
Runway unveils Aleph, an AI model which enables real-time video-to-video editing using text and image prompts. This breakthrough could reshape post-production workflows and creative storytelling.
Appier launches AdCreative.ai in Thailand to streamline ad content creation with generative AI, enhancing campaign efficiency and personalization for marketers.
GlamAI brings AI-powered precision to luxury marketing, helping fashion brands scale creativity while maintaining premium aesthetics and personalization.
Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.
Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries
