PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
Trailytics AI has appointed former Nestlé India executive Chandan Mukherji to its advisory board as it expands AI-powered analytics and consumer intelligence offerings.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.
AI-powered synthetic research is helping marketers simulate consumer behaviour, enabling faster insights while raising concerns around accuracy and bias.
YouScan launches Insights Copilot, an AI tool designed to simplify social data analysis and support marketers with faster, clearer decision-making.
ConnectMind AI unveils a strategy platform powered by synthetic consumers, offering marketers new tools for consumer insights and data-driven decision-making.
MarTech experts share why companies struggle to turn data into decisions, stressing culture, interpretation, and human judgment over technology alone.
