Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
HUL has appointed three CMOs as part of its unified India strategy, reshaping its marketing leadership structure to drive agility and brand growth.
CMOs are shifting budgets from flashy AI to invisible tools like decision engines, orchestration, and predictive models that quietly deliver real marketing ROI.
As AI accelerates content creation, brands are moving from static PDF brand books to AI-powered guardrails that enforce identity, tone and design in real time across platforms.
Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.
India’s leading CMOs are shifting from building complex martech stacks to orchestrating AI-driven platforms, focusing on scalability, personalization, ROI, and experience-led growth.
As AI drives marketing efficiency, experts warn against losing the human touch. Learn how top CMOs balance automation with empathy, creativity, and authenticity in 2025’s AI-powered marketing era.
MakeMyTrip now spends 20–25% of its marketing budget on MarTech, with a strong push toward AI-led personalization and conversational booking, reveals CMO Raj Rishi Singh.
