L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
L'Oréal says AI has reduced beauty product development time by 75%, accelerating research, formulation and innovation across its global beauty portfolio.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
AI is transforming beauty marketing with skin analyzers, virtual try-ons and AI estheticians, helping brands deliver personalised routines, improve discovery and boost conversions.
