Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.
Enterprises are shifting toward agentic and orchestrated AI systems in 2026 as Agentic and orchestrated AI systems are set to shape enterprise intelligence in 2026.
