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Meta Introduces AI Tool to Enhance Facebook and Instagram Ad Creatives

  Meta Introduces AI Tool to Enhance Facebook and Instagram Ad Creatives

  • by Martech Desk
  • 1 week ago

Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.

The New Marketing Class Divide: AI Haves vs AI Have Nots

  The New Marketing Class Divide: AI Haves vs AI Have Nots

  • by Anupama Mitra
  • Dec 12, 2025

A growing divide is emerging in Indian marketing as brands with strong AI systems pull ahead of those still relying on manual tools, reshaping talent, performance and competitiveness.

Aionos Expands Multimodal AI Solutions as CTO Predicts Major Shift in Healthcare

  Aionos Expands Multimodal AI Solutions as CTO Predicts Major Shift in Healthcare

  • by Martech Desk
  • Dec 7, 2025

Aionos expands multimodal AI and agent based solutions as its CTO forecasts rapid adoption across healthcare and enterprise sectors.

The Deep Shift in Ad Fraud: AI Bots vs AI Defenders

  The Deep Shift in Ad Fraud: AI Bots vs AI Defenders

  • by Anupama Mitra
  • Nov 27, 2025

AI-driven ad fraud is escalating rapidly as generative bots mimic real users. Brands deploy advanced AI defenses to protect ad spend, security, and trust.

Salesforce India Reports 47 Percent FY25 Revenue Growth because of Agentic AI Strategy

  Salesforce India Reports 47 Percent FY25 Revenue Growth because of Agentic AI Strategy

  • by Martech Desk
  • Nov 26, 2025

Salesforce India records 47 percent FY25 revenue growth and increases focus on agentic AI transformation across enterprise customers.

IndiaAI Chief Flags Risks to IT Workforce from Rapid Growth of AI Coding Tools

  IndiaAI Chief Flags Risks to IT Workforce from Rapid Growth of AI Coding Tools

  • by Martech Desk
  • Nov 21, 2025

IndiaAI CEO Sanjay Kumar says AI coding tools from OpenAI and Google could impact India’s IT workforce as automation accelerates routine development tasks.

Infosys Launches AI First Model to Transform GCCs Into Global Innovation Hubs

  Infosys Launches AI First Model to Transform GCCs Into Global Innovation Hubs

  • by Martech Desk
  • Nov 19, 2025

Infosys unveils an AI First model for Global Capability Centers aimed at accelerating innovation, automation and enterprise wide transformation for global organisations.

9 in 10 Indian SMBs now bet on AI - with Tier-2 cities taking the lead: LinkedIn Study

  9 in 10 Indian SMBs now bet on AI - with Tier-2 cities taking the lead: LinkedIn Study

  • by Martech Desk
  • Nov 13, 2025

AI adoption among Indian SMBs surges as 9 in 10 businesses invest in automation, analytics, hiring tools, and marketing tech, led by fast-growing Tier-2 cities.

Coca-Cola’s AI-generated Christmas Ad Draws Mixed Reactions from Global Audiences

  Coca-Cola’s AI-generated Christmas Ad Draws Mixed Reactions from Global Audiences

  • by Martech Desk
  • Nov 10, 2025

Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.

OpenAI hits the 1 million business-customer milestone

  OpenAI hits the 1 million business-customer milestone

  • by Martech Desk
  • Nov 7, 2025

OpenAI announces that over 1 million paying business customers are now using its platform, marking its fastest enterprise growth to date.

Google Airs First Fully AI-Generated Ad Featuring Holiday Turkey

  Google Airs First Fully AI-Generated Ad Featuring Holiday Turkey

  • by Martech Desk
  • Nov 4, 2025

Google debuts its first fully AI-generated TV commercial created with Veo 3, starring a plush turkey in its “Just Ask Google” campaign.

Veylan Launches AI-Native Ad Platform, Recognized as Category Leader by WARC

  Veylan Launches AI-Native Ad Platform, Recognized as Category Leader by WARC

  • by Martech Desk
  • Oct 8, 2025

Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.

AI Adoption Among Clinicians in India Triples in a Year

  AI Adoption Among Clinicians in India Triples in a Year, Reaching 40%

  • by Martech Desk
  • Oct 3, 2025

AI use among Indian clinicians has tripled in a year, with 40% now adopting tools for diagnosis and workflows, though institutional gaps and training remain key challenges.

Splunk’s Hao Yang on the Next Phase of Enterprise AI Adoption

  Splunk’s Hao Yang on the Next Phase of Enterprise AI Adoption

  • by Martech Desk
  • Sep 15, 2025

Splunk’s Hao Yang outlines how enterprises are moving from AI pilots to large-scale adoption, stressing trust, ROI, and governance as key to the next phase of enterprise AI.

AI-Powered Conversational Ads in Alexa to Drive Future Growth

  Amazon Eyes AI-Powered Conversational Ads in Alexa to Drive Future Growth

  • by Martech Desk
  • Aug 2, 2025

Amazon plans to introduce AI-powered conversational ads in Alexa, aiming to monetize voice interactions. CEO Andy Jassy outlines how generative AI will drive this shift in Alexa’s strategy.

Indian Brands in AI Adoption for Marketing

  The India Play: How Indian Brands Are Adopting AI in Marketing

  • by Anupama Mitra
  • Jun 24, 2025

Indian brands are rapidly integrating AI to personalize campaigns, optimize workflows, and reshape customer engagement across sectors in India’s growing Martech scene.

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