ReBid has added ChatGPT Ads activation and analytics to its Agentic AI platform, enabling brands to manage and measure the channel alongside other digital media.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
OpenAI is launching ChatGPT Ads in India for Free and Go users, starting with 50 brands and introducing an Ads Manager for marketers in September.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.
Sonata Software appoints Hariprasad Rebala as Chief AI Officer to lead its AI strategy and strengthen enterprise AI transformation capabilities.
PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
J.S. Held has appointed Irvinder Singh Lail as Head of Global Capability to strengthen global operations, AI-enabled service delivery and digital transformation.
OpenAI has surpassed one billion active users while cutting GPT-5.6 pricing, making its AI models more affordable for developers and enterprises.
Google has reduced its HCLTech contract by $50 million annually as AI and automation reshape IT outsourcing, with around 1,000 employees set to be redeployed.
Meta is expanding AI investments to strengthen its advertising platform with smarter campaign optimisation, automation and AI-powered marketing tools.
Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
OpenAI has added conversion bidding, stronger measurement and new campaign management features to ChatGPT Ads, expanding capabilities for performance marketers.
5paisa Capital has partnered with OpenAI to deliver AI-powered investing, personalised market insights and conversational trading experiences through ChatGPT.
Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.
Innocean India has launched an AI Studio to help brands create localised, multilingual marketing campaigns using generative AI and automation.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
HDFC Bank is expanding AI adoption with its in house GenAI platform, Neev, to improve customer service, operations, lending and enterprise productivity.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Google's latest Workspace and Gemini commercial imagines AI helping draft the Declaration of Independence, sparking debate over creativity and historical storytelling.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
Emergent and Raj Shamani have launched a ₹1 crore AI challenge to encourage Indian businesses, founders and creators to build practical AI-powered applications.
OpenAI has appointed former Uber India President Prabhjeet Singh as Managing Director for India to drive business growth, partnerships and AI adoption.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
HCLTech has launched an AI Innovation Zone in Chennai to help enterprises accelerate AI adoption, deployment and business transformation at scale.
New research suggests enterprises are leaving nearly $18 trillion in potential AI value untapped due to execution, governance and adoption challenges.
AI is transforming marketing and customer experience, but new research shows consumers still value human connection, trust, empathy and transparency above automation.
AI is driving brands to bring ad production in-house, enabling faster content creation, lower costs and greater control while reshaping agency relationships.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
Amazon has discontinued an internal AI leaderboard after employee efforts to boost rankings reportedly increased usage and operational costs.
Zoho founder Sridhar Vembu has warned of tougher industry conditions, saying AI is not a magic solution for business and productivity challenges.
Malta has launched a nationwide programme offering ChatGPT Plus access as part of its broader AI adoption and digital literacy push.
Meta is expanding its advertising ecosystem with AI connectors that integrate third-party marketing and business tools into ad workflows.
FullThrottle AI and TuneIn have partnered to expand outcome-based audio marketing through AI-driven targeting and performance measurement.
Fractal Analytics reported a 17% rise in Q4 revenue while net profit more than doubled amid growing enterprise demand for AI solutions.
A new study by mFilterIt AI Tech and MMA India finds most businesses adopting AI in marketing are seeing medium to high impact.
OpenAI has reportedly launched a self-serve ads manager for ChatGPT, opening new opportunities for AI-driven digital advertising.
KPMG launches an internal dashboard to track employee AI usage, focusing on governance, productivity, and responsible adoption.
ChatGPT Ads Manager debuts, offering AI-driven tools for campaign creation, optimisation and targeting in digital advertising.
The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.
