5paisa Capital has partnered with OpenAI to deliver AI-powered investing, personalised market insights and conversational trading experiences through ChatGPT.
Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.
Innocean India has launched an AI Studio to help brands create localised, multilingual marketing campaigns using generative AI and automation.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
HDFC Bank is expanding AI adoption with its in house GenAI platform, Neev, to improve customer service, operations, lending and enterprise productivity.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Google's latest Workspace and Gemini commercial imagines AI helping draft the Declaration of Independence, sparking debate over creativity and historical storytelling.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
Emergent and Raj Shamani have launched a ₹1 crore AI challenge to encourage Indian businesses, founders and creators to build practical AI-powered applications.
OpenAI has appointed former Uber India President Prabhjeet Singh as Managing Director for India to drive business growth, partnerships and AI adoption.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
HCLTech has launched an AI Innovation Zone in Chennai to help enterprises accelerate AI adoption, deployment and business transformation at scale.
New research suggests enterprises are leaving nearly $18 trillion in potential AI value untapped due to execution, governance and adoption challenges.
AI is transforming marketing and customer experience, but new research shows consumers still value human connection, trust, empathy and transparency above automation.
AI is driving brands to bring ad production in-house, enabling faster content creation, lower costs and greater control while reshaping agency relationships.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
Amazon has discontinued an internal AI leaderboard after employee efforts to boost rankings reportedly increased usage and operational costs.
Zoho founder Sridhar Vembu has warned of tougher industry conditions, saying AI is not a magic solution for business and productivity challenges.
Malta has launched a nationwide programme offering ChatGPT Plus access as part of its broader AI adoption and digital literacy push.
Meta is expanding its advertising ecosystem with AI connectors that integrate third-party marketing and business tools into ad workflows.
FullThrottle AI and TuneIn have partnered to expand outcome-based audio marketing through AI-driven targeting and performance measurement.
Fractal Analytics reported a 17% rise in Q4 revenue while net profit more than doubled amid growing enterprise demand for AI solutions.
A new study by mFilterIt AI Tech and MMA India finds most businesses adopting AI in marketing are seeing medium to high impact.
OpenAI has reportedly launched a self-serve ads manager for ChatGPT, opening new opportunities for AI-driven digital advertising.
KPMG launches an internal dashboard to track employee AI usage, focusing on governance, productivity, and responsible adoption.
ChatGPT Ads Manager debuts, offering AI-driven tools for campaign creation, optimisation and targeting in digital advertising.
The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.
DBS has expanded its GenAI programme to help SMEs accelerate AI adoption and digital transformation.
Infosys has partnered with OpenAI to help enterprises accelerate AI adoption and unlock business value at scale.
Meta’s new AI creative tools are receiving mixed reactions from marketers over control, creativity, and performance impact.
India is looking to leverage AI to transform agriculture, improve productivity, and drive the next phase of sector growth.
A look at how the top 5% of organisations are using AI in 2026, focusing on workflows, data quality, and execution to drive measurable business outcomes.
SAP CEO Christian Klein warns that the company’s AI transition could be as challenging as its earlier move to the cloud.
IKEA is using AI to automate routine work, avoid layoffs, and explore new revenue opportunities across its global operations.
HubSpot research reveals that 73% of Indian businesses are adopting hybrid human-AI teams to drive growth, despite challenges like data integration, legacy systems, and trust in AI.
Cyberclick and HubSpot hosted a London event to explore how AI is shaping the future of CRM and customer engagement.
Jasjeet Sekhon joins Google DeepMind as Chief Strategy Officer, strengthening leadership as the company scales its AI ambitions.
OpenAI may introduce ads for free ChatGPT users in the US as it explores new monetisation strategies amid rising AI costs.
UndrAds appoints Sanjay Trehan to guide its AI driven advertising monetisation strategy and strengthen technology led ad platform capabilities.
Generative AI is reshaping India’s workforce, transforming jobs, skills, and productivity while raising urgent questions around reskilling, inequality, and the future of employment.
ChatGPT has started rolling out advertising on its platform, signalling a new monetisation phase for conversational AI tools.
Super Bowl 2026 commercials feature artificial intelligence prominently as AI companies like Anthropic and OpenAI compete for visibility in high-profile ad placements.
Accenture CEO Julie Sweet says companies should be able to demonstrate measurable AI transformation stressing the need for leadership-level understanding of artificial intelligence.
Netskope research finds AI adoption is increasing pressure on enterprise IT infrastructure, with legacy systems struggling to meet performance, resilience, and security demands.
India’s media and advertising sector has seen over 1,000 job cuts as artificial intelligence reshapes workflows, roles and business priorities.
Artificial intelligence adoption across European banks could place nearly 200,000 roles at risk by 2030 as institutions accelerate automation and digital transformation.
Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.
A growing divide is emerging in Indian marketing as brands with strong AI systems pull ahead of those still relying on manual tools, reshaping talent, performance and competitiveness.
