Enterprise AI startup Nurix AI has acquired conversational AI company Verloop in a move aimed at strengthening its enterprise customer engagement platform across voice and chat channels. The acquisition expands Nurix AI's capabilities in India and the Middle East as businesses increasingly adopt AI agents to automate customer interactions and business workflows. Financial details of the transaction were not disclosed.
Founded in 2024 by entrepreneur Mukesh Bansal, Nurix AI develops autonomous AI software designed to help enterprises automate customer support and operational processes. With the acquisition, Verloop's conversational AI platform, chat automation technology and enterprise customer base will be integrated into Nurix AI's existing voice AI offering, NuPlay, creating a unified platform for enterprise customer engagement.
Verloop currently supports more than 20 million customer interactions every month across industries including banking, financial services, retail and telecommunications. The company has built expertise in AI powered customer conversations across multiple languages, including Arabic, making it a strategic addition to Nurix AI's expansion plans in the Middle East and Asia Pacific markets.
Commenting on the acquisition, Mukesh Bansal, Founder and Chief Executive Officer of Nurix AI, said enterprises are increasingly seeking unified AI platforms rather than standalone voice or chat solutions. He noted that adding Verloop's conversational AI technology and customer relationships would significantly expand the company's enterprise footprint while enabling businesses to deploy AI across the entire customer engagement lifecycle.
As part of the transaction, Verloop founder Gaurav Singh will join Nurix AI's leadership team. He will oversee product strategy, enterprise go to market initiatives and the development of next generation AI agents. Singh said enterprises today understand AI's potential but often face challenges deploying it reliably at scale, adding that the combined platform is designed to accelerate enterprise adoption of autonomous AI solutions.
The acquisition also strengthens Nurix AI's broader strategy of expanding beyond voice AI into end to end enterprise workflow automation. The company has increasingly focused on developing AI agents capable of handling customer engagement as well as operational processes, positioning AI as a core enterprise operating layer rather than a standalone automation tool.
According to the company, the combined business is expected to generate annual recurring revenue of more than $10 million. Nurix AI believes the acquisition will expand its operational footprint by nearly four times while strengthening its presence across India, the United States, the Middle East and Asia Pacific. The integration also adds more than 100 enterprise customers and broader multilingual capabilities to its platform.
Nurix AI was incubated within Meraki Labs and has raised $27.5 million in funding from investors including Accel, General Catalyst and Prosus. The company has positioned itself as an enterprise AI platform focused on autonomous AI agents that can automate complex customer interactions and business workflows across industries.
The acquisition reflects a wider trend in enterprise AI, where organisations are moving away from deploying isolated AI tools toward integrated platforms that combine voice, chat and workflow automation. As businesses continue investing in customer experience technologies, unified conversational AI platforms are expected to play a larger role in supporting sales, customer service and operational efficiency across multiple channels.