DS Group, WPP Media and MICA have launched D’Code 2.0, an industry-academia initiative focused on AI-led marketing and real-world business challenges.
WPP Media has partnered with Kily to integrate AI-powered commerce capabilities into WPP Open, helping brands automate ecommerce and quick commerce operations in India.
WPP Media secures Mastercard’s $180M global media account, strengthening its position in global advertising with a data-driven, unified media strategy.