Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.
As consumer skepticism grows, brands are finding that real proof—screenshots, receipts, reviews, and DMs—builds more trust than polished ads, reshaping modern marketing strategies.
Disney plans to add AI generated user content to Disney Plus as part of its digital expansion, focusing on engagement, creativity, and safe content experiences.
