Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
Whitepaper syndication is emerging as a key lead generation tool, helping B2B marketers boost pipeline growth, improve engagement, and influence buying committees more effectively.
Brandi AI introduces an AI-driven visibility and geo platform with generative optimization tools to help marketers boost performance and reach.
Instagram head Adam Mosseri denies the platform listens to phone microphones for ads, citing AI-powered data insights as the real driver of targeted advertising.
Informa, TechTarget, and Salesloft have joined forces to launch a strategic partnership that enhances B2B prospecting through intent data, AI-driven engagement, and workflow automation.
Explore 7 Martech trends shaping the future of marketing with AI, data, and performance storytelling driving deeper engagement, personalization, and ROI.
Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.
