In a move aimed at redefining precision-driven revenue generation, Informa, TechTarget, and Salesloft have announced a strategic partnership designed to help B2B organizations enhance prospecting capabilities through advanced data and engagement tools. The collaboration will merge TechTarget’s Priority Engine™ intent data, Informa’s global event-driven audience intelligence, and Salesloft’s AI-powered revenue orchestration platform to offer a comprehensive solution for sales and marketing alignment.
The alliance was revealed in a joint announcement on June 24, 2025, highlighting the convergence of three major players in the B2B data and sales enablement space. The goal is to empower enterprises with improved targeting, actionable buyer intent signals, and automated workflows to accelerate pipeline development and conversion rates.
Addressing Challenges in B2B Prospecting
With buying cycles growing increasingly complex and traditional lead generation methods under scrutiny for inefficiency, the combined capabilities of Informa, TechTarget, and Salesloft are positioned to meet the demand for high-precision sales prospecting. According to the companies, sales teams often lack visibility into real-time buyer behavior or struggle to prioritize prospects effectively. The partnership seeks to fill this gap with a unified offering that layers intent insights with multichannel engagement strategies.
“This alliance brings together best-in-class intent intelligence, global reach, and revenue technology,” said Michael Cotoia, CEO of TechTarget. “It provides revenue teams with a smarter way to engage the right prospects at the right time.”
Key Components of the Joint Offering
At the core of this integration is TechTarget’s Priority Engine™, which delivers real-time insights into in-market accounts based on active research behaviors. Combined with Informa’s event and content engagement signals—spanning over 500 B2B brands and global events—the solution enables users to access verified contact data tied to high-propensity buying activity.
Salesloft’s role in the partnership centers on its AI-driven platform that supports personalized cadences and analytics-based decisioning. Together, the offering facilitates the seamless handoff from marketing to sales, allowing for continuous, data-backed engagement with top prospects.
“Our collaboration ensures that sellers are no longer left guessing who to target or when,” said David Obrand, CEO of Salesloft. “We’re transforming sales execution by connecting the dots between buyer intent and seller action.”
Focus on Revenue Impact
The announcement emphasizes that clients will be able to drive measurable improvements in lead quality, sales velocity, and overall revenue contribution. By unifying disparate data sources and embedding insights into sellers’ daily workflows, the partnership aims to reduce wasted effort and shorten the sales cycle.
In addition, the three companies have committed to ongoing innovation within the integrated solution. This includes enhancing AI capabilities, improving audience segmentation, and expanding cross-channel outreach.
Industry Response and Market Implications
Industry observers see this partnership as a timely response to the broader shift toward data-informed sales strategies. As generative AI and predictive analytics gain traction across Martech stacks, the collaboration between Informa, TechTarget, and Salesloft reflects growing demand for harmonized tools that translate signals into outcomes.
The solution is already being piloted by a select group of customers, with a wider rollout expected in Q3 2025. Early adopters have cited increased engagement rates and higher conversion across targeted account lists.
Looking Ahead
The partnership underscores a trend where Martech and SalesTech integrations are increasingly focused on revenue orchestration rather than isolated lead-generation tasks. With this move, Informa, TechTarget, and Salesloft signal their intent to lead this evolution by offering a scalable, data-rich approach to B2B prospecting.
As marketing and sales teams continue to navigate shifting buyer behavior and fragmented journeys, partnerships like this may define the next chapter in intelligent, AI-assisted revenue growth.