AI-powered synthetic research is helping marketers simulate consumer behaviour, enabling faster insights while raising concerns around accuracy and bias.
A new study shows Google’s AI-generated health overviews increasingly cite YouTube content, raising questions about information sources and reliability in AI-powered search results.
Perplexity CEO Aravind Srinivas signals interest in AI devices, pointing to a shift in how AI-driven search and information discovery may evolve.
ChatGPT excels in creative, conversational tasks, while Perplexity delivers fast, citation-backed answers. Together, they are reshaping how users search and verify information.
