AI-powered synthetic research is helping marketers simulate consumer behaviour, enabling faster insights while raising concerns around accuracy and bias.
Google has updated its search experience to let users move directly from AI Overviews into AI Mode conversations, strengthening its push toward more interactive and contextual AI search.
A new study shows Google’s AI-generated health overviews increasingly cite YouTube content, raising questions about information sources and reliability in AI-powered search results.
Perplexity CEO Aravind Srinivas signals interest in AI devices, pointing to a shift in how AI-driven search and information discovery may evolve.
ChatGPT excels in creative, conversational tasks, while Perplexity delivers fast, citation-backed answers. Together, they are reshaping how users search and verify information.
