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Tags: Predictive-analytics

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AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  • by Brij Pahwa
  • Nov 28, 2025

AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.

How AI Is Helping CMOs Hit Their Numbers Faster

  How AI Is Helping CMOs Hit Their Numbers Faster

  • by Anupama Mitra
  • Nov 22, 2025

AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.

How Multimodal AI is Redefining the Future of Customer Engagement

  How Multimodal AI is Redefining the Future of Customer Engagement

  • by Anupama Mitra
  • Nov 12, 2025

Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.

AI in E-Commerce: Growth, Conversions, and Challenges

  AI in E-Commerce: Growth, Conversions, and Challenges

  • by Anupama Mitra
  • Nov 3, 2025

AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.

AI dashboard visualising predictive lead generation analytics in 2025

  How AI Is Changing the Rules of Lead Generation in 2025

  • by Anupama Mitra
  • Oct 28, 2025

AI is reshaping lead generation in 2025 as Indian marketers focus on intent-led strategies, using predictive models, personalisation and human oversight to drive precision and trust.

AI and Digital Marketing Transform the Indian Fashion Industry

  AI and Digital Marketing Transform the Indian Fashion Industry

  • by Anupama Mitra
  • Oct 27, 2025

AI and digital marketing are transforming India’s $60B fashion industry, driving personalization, smarter supply chains, and data-led creativity.

AI and Efficiency Redefine Demand Generation

  AI and Efficiency Redefine Demand Generation in an Era of Lean Marketing Budgets

  • by Martech Desk
  • Oct 23, 2025

Marketers are shifting to smarter, AI-driven demand generation strategies as budgets tighten, focusing on efficiency, personalization, and measurable impact across channels.

Elite Marketing Projects Unveils AI-Forward Strategies to Drive Business Growth

  Elite Marketing Projects Unveils AI-Forward Strategies to Drive Business Growth

  • by Martech Desk
  • Oct 13, 2025

Elite Marketing Projects launches AI-driven marketing strategies designed to enhance personalization, efficiency, and business growth across industries.

AsiaPac Launches Four AI SaaS Platforms to Transform Omnichannel Marketing in Asia

  AsiaPac Introduces Four AI SaaS Platforms to Enhance Omnichannel Marketing in Asia

  • by Martech Desk
  • Oct 12, 2025

AsiaPac introduces four AI-powered SaaS platforms designed to transform omnichannel marketing across Asia, enabling real-time insights, automation, and personalized engagement.

Where is Martech Heading? The Future of AI in Marketing

  Where is Martech Heading? The Future of AI in Marketing

  • by Anupama Mitra
  • Sep 30, 2025

AI is reshaping India’s martech, set to hit $93.88B by 2030. Brands adopt AI agents, unified data, and regional personalization to boost ROI and trust.

Advanced AI Marketing Report Reveals Automation Frameworks Driving Revenue Models

  Advanced AI Marketing Report Reveals Automation Frameworks Driving New Revenue Models

  • by Martech Desk
  • Sep 20, 2025

A new AI marketing intelligence report highlights automation frameworks and predictive systems driving efficiency, personalization, and revenue growth for brands.

AI-Infused Digital Marketing Reshapes Brand Engagement in India

  AI-Infused Digital Marketing Reshapes Brand Engagement in India

  • by Anupama Mitra
  • Sep 13, 2025

AI-driven digital marketing is reshaping brand engagement in India with personalization, automation, and predictive insights while balancing creativity and ethics.

Data-Driven Marketing Market Projected to Hit $181.3 Billion by 2032 with AI Integration

  Data-Driven Marketing Market Projected to Hit $181.3 Billion by 2032 with AI Integration

  • by Martech Desk
  • Sep 11, 2025

The global data-driven marketing market is set to reach $181.3B by 2032, with AI driving personalization, customer insights, and compliance-led brand growth.

5 Trends That Will Define the Next Decade

  The Future of AI in Advertising: 5 Trends That Will Define the Next Decade

  • by Anupama Mitra
  • Aug 23, 2025

AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.

AI Food Marketing

  The Rise of AI in Food Marketing: A Recipe for Hyper-Personalization

  • by Anupama Mitra
  • Jun 12, 2025

AI is reshaping food marketing in India through personalization, predictive analytics, and region-specific consumer engagement strategies.

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