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Tags: Netflix

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Netflix Turns to AI to Help Viewers Find What to Watch Faster

  Netflix Turns to AI to Help Viewers Find What to Watch Faster

  • by Martech Desk
  • Jun 5, 2026

Netflix is expanding its AI strategy with new discovery features designed to help viewers find relevant content more quickly and easily.

Nikita Arya, Marketing Manager, Netflix India

  Netflix India Appoints Nikita Arya as Marketing Manager for Films and Series

  • by Martech Desk
  • May 23, 2026

Netflix India has appointed Nikita Arya as Marketing Manager for films and series as streaming platforms strengthen content marketing strategies.

Netflix Reportedly Developing AI Studio

  Netflix Reportedly Developing AI Studio for Short-Form Video Content

  • by Martech Desk
  • May 17, 2026

Netflix is reportedly developing an AI-focused studio initiative aimed at supporting short-form content production and digital storytelling.

Martech

  Martech Magic: How Coca-Cola, Netflix and Others Are Turning Data into Dollars

  • by Brij Pahwa
  • Nov 18, 2025

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales

Vamsi Murthy, Senior Director and Head of Marketing, Netflix India

  Vamsi Murthy Joins Netflix as Senior Director and Head of Marketing for India

  • by Martech Desk
  • Nov 14, 2025

Netflix appoints Vamsi Murthy as Senior Director and Head of Marketing for India to strengthen its brand and audience strategy in the region.

Netflix Experiments with Generative AI

  Netflix Experiments with Generative AI in Argentine Series ‘El Eternauta’

  • by Martech Desk
  • Jul 19, 2025

Netflix has confirmed its use of generative AI in the early production stages of ‘El Eternauta’, using the technology for storyboarding and visual ideation without replacing human creatives.

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