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Tags: Microsoft-work-trend-index

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Meet India’s New Marketing Employees: AI Agents That Never Sleep

  Meet India’s New Marketing Employees: AI Agents That Never Sleep

  • by Brij Pahwa
  • Feb 11, 2026

Agentic AI is entering Indian marketing teams, automating insights, media optimisation, and customer journeys across FMCG, BFSI, e-commerce, and telecom sectors.

Gen Z Is Making AI A Daily Habit And B2B Buying Just Entered The Generative Era

  Gen Z Is Making AI A Daily Habit And B2B Buying Just Entered The Generative Era

  • by Brij Pahwa
  • Oct 30, 2025

Gen Z’s AI habits are transforming the B2B landscape. As AI-driven discovery and hybrid buying rise, vendors must sell the way Gen Z works — fast and human.

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