Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
Mercedes-Benz rolls out a made-in-India AI platform to enhance dealership efficiency, automate customer management, and strengthen India’s role in its global tech innovation.
