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Tags: Martech-stack-2026-trends

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scott brinker

  Scott Brinker, the Godfather of MarTech, on the Reset Every CMO Is Facing

  • by Brij Pahwa
  • Feb 3, 2026

Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.

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