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Tags: Human-first-cx

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AI and the Empathy Gap: Striking the Balance in Customer Experience

  AI and the Empathy Gap: Striking the Balance in Customer Experience

  • by Martech Desk
  • Aug 26, 2025

Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.

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