magicpin has expanded its AI merchant assistant Vera to six international markets as it accelerates global adoption of AI-powered retail and restaurant technology.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
Aurus Inc has appointed fintech veteran Rishabh Jain as SVP & Head of Business, Strategy & Growth for India and Emerging Markets to drive expansion and cross-border payments growth.
Paytm plans to hire 4,000 employees as it expands AI capabilities, merchant services and financial products to support its next phase of growth.
PhonePe launches an AI-powered integration layer to simplify merchant operations, automate workflows, and improve digital business efficiency.
Coca-Cola promotes Siddharth Subramanian to Director, Marketing Digital Commerce, reinforcing its focus on digital transformation and consumer engagement.
Amazon has launched an AI Store in India to help users discover and shop smart devices with simplified recommendations.
Contextual commerce is reshaping B2B buying, with marketplaces emerging as the primary destination for discovery, evaluation, and transaction.
Magicpin launches Vera, an AI assistant for retailers, backed by a $1 million investment to enhance customer engagement and business efficiency.
Accenture invests in DaVinci Commerce to advance agentic AI driven shopping and enhance digital commerce experiences.
Meta has introduced an AI feature for Facebook Marketplace that can automatically reply to buyer messages, helping sellers respond faster to common questions.
Mastercard launches an AI agent payments pilot in Singapore, allowing AI systems to complete purchases within user-defined rules and secure payment networks.
Affiliate marketing is powering AI search and creator commerce in 2026, linking product recommendations to checkout through performance-based monetisation and trackable commissions.
AI-generated product descriptions are creating accuracy issues on e-commerce platforms, raising concerns around consumer trust, misleading claims and the need for stronger human oversight.
AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
