Contextual commerce is reshaping B2B buying, with marketplaces emerging as the primary destination for discovery, evaluation, and transaction.
Magicpin launches Vera, an AI assistant for retailers, backed by a $1 million investment to enhance customer engagement and business efficiency.
Accenture invests in DaVinci Commerce to advance agentic AI driven shopping and enhance digital commerce experiences.
Meta has introduced an AI feature for Facebook Marketplace that can automatically reply to buyer messages, helping sellers respond faster to common questions.
Mastercard launches an AI agent payments pilot in Singapore, allowing AI systems to complete purchases within user-defined rules and secure payment networks.
Affiliate marketing is powering AI search and creator commerce in 2026, linking product recommendations to checkout through performance-based monetisation and trackable commissions.
AI-generated product descriptions are creating accuracy issues on e-commerce platforms, raising concerns around consumer trust, misleading claims and the need for stronger human oversight.
AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
