As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.
AI-generated screenshots from tools like ChatGPT are becoming social currency. This story explores how brands, creators, and marketers are leveraging the AI screenshot economy.
As brands experiment with AI-generated memes and humor, marketers debate whether machines can truly understand comedy or just imitate it at scale.
AgroStar secures 30 million dollars to expand AI based agronomy services, strengthen its omnichannel network and scale climate smart farming solutions for Indian farmers.
OpenAI introduces IndQA, a benchmark spanning 12 Indian languages and 10 cultural domains to test models on reasoning and regional context.
AI is helping Indian brands predict culture - decoding sentiment, trends, and behavior to stay ahead in a diverse, fast-evolving market.
From health to floods, classrooms to farms, MarTech tools are being repurposed to solve real-world problems, driving impact through data, targeting, and timely engagement.
