AgroStar, one of India’s prominent agritech platforms, has secured 30 million dollars in fresh capital to accelerate its artificial intelligence driven agronomy services and expand its presence across more farming regions. The funding round, led by global climate focused investor Just Climate along with participation from existing shareholders, represents a significant step in scaling technology enabled advisory for smallholder farmers.
The company, founded in 2013 by brothers Sitanshu Sheth and Shardul Sheth, provides a full stack suite of services combining agronomy advice, high quality inputs and retail distribution. AgroStar reports that it currently serves more than 10 million farmers through its mobile platform and an offline network of over 10 thousand branded retail points. The business aims to solve key pain points for Indian farmers by offering timely crop guidance, access to reliable products and linkages for output markets.
With the new infusion of capital, AgroStar plans to deepen its artificial intelligence capabilities to deliver personalised agronomic recommendations at scale. The company has stated that generative and predictive AI tools will be central to its next phase of growth, helping farmers make more informed decisions on nutrient management, pest control, soil health and water usage. The technology is expected to be trained on decades of field data, crop patterns and weather information to improve the precision of recommendations.
A major focus area for the company is climate resilience. India’s agricultural sector has faced rising climate related risks ranging from erratic rainfall and extreme heat to declining soil quality and water stress. AgroStar aims to introduce climate smart product lines such as biological inputs, high performance seeds and soil enhancement solutions to help farmers maintain productivity under unpredictable conditions. The company has also indicated that it will expand its library of sustainable farming practices that can be delivered digitally to farmers in real time.
The capital will also support the scaling of AgroStar’s omnichannel retail strategy. This includes opening more branded stores, strengthening last mile delivery infrastructure and boosting its range of proprietary input products. The network approach is designed to ensure that digital advisory does not operate in isolation, but is supported by physical access to seeds, nutrients, protection chemicals and equipment sourced from verified suppliers. The company believes that blending digital and offline channels is essential to building trust among smallholder farmers who prefer physical verification of agricultural inputs.
AgroStar has highlighted measurable outcomes associated with its advisory platform. Internal impact assessments show that a majority of farmers using its recommendations have experienced improvements in yield and reductions in cost of cultivation. The company also reports that its solutions have contributed to water savings and lower emissions, aligning its operations with climate aligned investment themes. While these figures represent significant progress, industry experts note that scalability and consistency across diverse agro climatic zones will remain important benchmarks.
Investor interest in AI driven agriculture has grown in recent years as the sector undergoes digital transformation. Smallholder farmers represent a large portion of India’s rural economy yet face barriers including limited access to agronomic knowledge, unreliable input supply chains and volatile market conditions. Agritech startups that combine data, advisory and improved access to products and markets are increasingly seen as key enablers of farm income stability. The involvement of a global climate investment firm underscores the alignment between sustainable farming practices and technology adoption.
With competition intensifying in the agritech landscape, AgroStar will need to continue strengthening its technology stack, distribution reach and product innovation. Several companies are investing in crop intelligence models, satellite based soil diagnostics and precision farming tools. AgroStar’s focus on integrated solutions gives it a distinct market position but also demands significant investment in technological infrastructure and field level operations.
The company’s founders have said that their vision is to create a farming ecosystem where knowledge, inputs and advisory are seamlessly connected. Their strategy is centred on building a long term, trusted relationship with farmers by offering consistent support throughout the crop cycle rather than episodic interventions. The latest funding round is expected to help the company intensify this approach and widen its geographic coverage.
As the farming sector navigates climate variability, rising costs and the need for higher productivity, platforms that blend artificial intelligence, agronomic science and strong distribution networks are expected to gain prominence. AgroStar’s latest capital raise represents confidence in such models and signals broader momentum in India’s digital agriculture initiatives.
The coming years will provide a clearer picture of how effectively AI driven advisory can influence farming outcomes at national scale. AgroStar’s ability to convert technological innovation into tangible, long term improvements in crop performance and farmer profitability will play an important role in shaping the next phase of agritech evolution in India.