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Tags: Consumer-engagement

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What Makes an Ad Feel Human in the Age of AI

  What Makes an Ad Feel Human in the Age of AI

  • by Anupama Mitra
  • Oct 30, 2025

In the AI era, ads that feel human blend technology with empathy. Indian brands show how emotion, authenticity, and cultural context keep storytelling real.

Emplifi Report Finds User-Generated Content Drives 10x Higher Conversion Rates

  Emplifi Report Finds User-Generated Content Drives 10x Higher Conversion Rates

  • by Martech Desk
  • Oct 22, 2025

Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.

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