ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
Faber Castell India has appointed Sunaina Haldar as Director Marketing to strengthen brand positioning and drive consumer engagement.
In the AI era, ads that feel human blend technology with empathy. Indian brands show how emotion, authenticity, and cultural context keep storytelling real.
Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.
