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Tags: Brand-trust

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How AI Is Redefining Trust and Personalization for Modern Brands

  How AI Is Redefining Trust and Personalization for Modern Brands

  • by Anupama Mitra
  • Jan 21, 2026

AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.

Real People Marketing: How Everyday Voices Are Building Brand Trust

  Real People Marketing: How Everyday Voices Are Building Brand Trust

  • by Anupama Mitra
  • Jan 6, 2026

Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.

The New Crisis: When AI Starts Saying the Wrong Thing About Your Brand

  The New Crisis: When AI Starts Saying the Wrong Thing About Your Brand

  • by Anupama Mitra
  • Jan 1, 2026

AI tools are reshaping brand perception by answering consumer questions—sometimes incorrectly. How AI misinformation is creating a new, silent brand crisis.

AI Is Empowering Consumers to Complain, and Brands Are Bracing for Impact

  AI Is Empowering Consumers to Complain, and Brands Are Bracing for Impact

  • by Anupama Mitra
  • Dec 23, 2025

AI-powered tools are enabling consumers to generate sharper, more persuasive complaints, forcing brands to rethink customer service, trust, and response strategies in the age of generative AI.

CDIMark Launches AI Marketing Suite to Help Brands Strengthen Online Trust

  CDIMark Launches AI Marketing Suite to Help Brands Strengthen Online Trust

  • by Martech Desk
  • Oct 22, 2025

CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.

AI Mistakes That Cost Brands Millions

  AI Mistakes That Cost Brands Millions

  • by Anupama Mitra
  • Aug 22, 2025

From Bard’s $100B blunder to McDonald’s chatbot fiasco, AI mistakes have cost brands millions. Here’s why oversight is vital to protect trust and revenue.

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