As AI spending rises, Indian brands are questioning ROI. This story examines where marketing budgets are being wasted and how leaders are reassessing AI tools.
A growing divide is emerging in Indian marketing as brands with strong AI systems pull ahead of those still relying on manual tools, reshaping talent, performance and competitiveness.
India’s leading CMOs are shifting from building complex martech stacks to orchestrating AI-driven platforms, focusing on scalability, personalization, ROI, and experience-led growth.
Thomas Cook India appoints Sachinkumar K Patel as Vice President of IT to strengthen technology, digital systems and enterprise transformation.
Avanade expands its India presence as enterprises accelerate adoption of Microsoft based AI and cloud solutions across markets.
Microsoft expands partnerships with Indian IT majors to speed up global deployment of agentic AI solutions and strengthen enterprise transformation.
Starcloud becomes the first company to train and run large language models in space, opening a new frontier for orbital AI compute.
Google introduces a sub ₹5 AI Plus subscription in India as it looks to widen consumer access and compete in the AI services market.
An LS Digital report shows 82 percent of Indian consumers prefer AI recommendations, with vernacular engagement delivering a 40 percent lift.
Most marketers use AI tools in silos (for segmentation or content, etc.), but true “agentic” systems coordinate them like a team of assistants.
Google launches Data Manager API to help marketers integrate AI with first-party data as AI-enabled brands report stronger revenue growth.
Balyasny Asset Management identifies AI volatility as a leading global market risk for 2025 amid rising uncertainty in technology driven sectors.
Vahan AI expands recruitment to Uttar Pradesh, Bihar and Jharkhand to support rising workforce demand in southern India’s manufacturing hubs.
The US approves limited Nvidia AI chip exports to China, easing earlier restrictions while maintaining controls on advanced semiconductor sales.
AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
Starlink clarifies that India pricing is not final after a website glitch displayed test data ahead of regulatory approval.
The full-day summit will feature conversations on the future of customer experience, agentic AI, data strategy, creativity, automation, & the changing role of marketing leadership
Nagarro partners with OpenAI to accelerate enterprise scale AI adoption through tailored solutions, engineering expertise and industry specific implementations.
Reliance Industries names Shrivallabha Kulkarni as Chief Digital Officer for its battery business to strengthen digital strategy, manufacturing intelligence and clean energy operations.
Riyadh Air will work with IBM to build an AI native airline by 2026, aiming to redesign aviation operations with automation, predictive intelligence and real time decision support.
AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
Taiwan’s Allegiance Group will invest Rs 1000 crore in Karnataka to boost the state’s semiconductor ecosystem, strengthening India’s push for chip manufacturing.
Micro1 surpasses 100 million dollars in ARR as global demand rises for AI engineering talent, model training support, and enterprise ML deployment.
India faced 265 million cyber attacks in 2025, according to Seqrite, which also introduced new ransomware recovery and digital risk protection solutions.
Cristiano Ronaldo invests in Perplexity and becomes global brand ambassador as the AI startup launches a dedicated fan hub for worldwide audiences.
AI is reshaping creative work in India’s marketing industry. Teams report rising anxiety, skill gaps and faster workflows as human creativity adapts to an automation-driven future.
IBM CEO Arvind Krishna warns that trillion dollar AI data center spending is not sustainable as rising energy and infrastructure costs pressure profitability.
Aionos expands multimodal AI and agent based solutions as its CTO forecasts rapid adoption across healthcare and enterprise sectors.
CoreOps AI secures 3.5 million dollars in Pre Series A funding to scale its enterprise AI modernisation and global expansion plans.
A Cloudflare outage caused major global service disruptions as users reported website and app failures across sectors.
Aspora names former Paytm executive Varun Sridhar as CEO for its wealth and lending division as the company expands globally.
Microsoft strengthens its India strategy with expanded AI and data center investments, increased hiring, and large scale workforce upskilling initiatives across sectors.
Salesforce reports record Q3 FY26 results driven by AI products Agentforce and Data Cloud and raises its full year revenue forecast.
Nothing launches a 5 million dollar community funding round as part of its strategy to become IPO ready within three years.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
For us, as an international bank, talk about AI began a few years ago, and we even created a group called SoGen AI to explore AI use cases for our daily banking operations.
Healthify and Novo Nordisk India launch an AI enabled obesity care program offering personalised lifestyle and treatment support.
Anthropic CEO Dario Amodei says the company avoids code red culture and focuses on stable, safety aligned AI development amid rising industry competition.
AI learning startup Yoodli raises 40 million dollars in Series B led by WestBridge Capital to expand its communication coaching platform.
Marvell will acquire Celestial AI for 3.5 billion dollars to advance optical interconnects and scale next generation data centre connectivity for AI workloads.
The long term “North Star” is a world where every function in the company, from supply chain to marketing, has platforms with agents and decision tools that make work more intelligent.
Apple appoints Bangalore University alumnus Amar Subramanya as its new Vice President of AI, expanding leadership as the company accelerates AI innovation.
Martech for 2026 report launched: 127 pages covering AI agents, context engineering, automation models, vibe coding, Martech Ops 3.0, and the future of AI-driven marketing workflows.
Meesho expands vernacular AI voice agents and automation across operations as it prepares for its expected 2025 IPO, aiming for efficiency, customer reach and marketplace growth.
Lenskart introduces two hour delivery in Singapore, strengthens app led engagement and reports higher market share as it focuses on efficient marketing and faster fulfilment.
AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.
Marketers are shifting from personal data to privacy-first contextual targeting as cookies fade. AI-driven signals, real-time moments and content relevance are redefining digital advertising.
AWS launches AI agents to automate legacy code modernisation, reduce technical debt and help enterprises accelerate cloud transformation.
HSBC enters a multi year partnership with Mistral AI to scale generative AI across global operations and strengthen digital transformation.
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
