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Aman Dewan, Associate Director Marketing, Gartner

  Aman Dewan promoted to Associate Director Marketing at Gartner

  • by Martech Desk
  • 6 hours ago

Gartner has promoted Aman Dewan to Associate Director, Marketing, strengthening its leadership team.

India’s ₹X Crore MarTech Stack Economy

  India’s ₹X Crore MarTech Stack Economy: Where the Money Is Actually Going in 2026

  • by Brij Pahwa
  • 9 hours ago

India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.

Shruti Narang, Director of Marketing for India, Microsoft

  Microsoft Appoints Shruti Narang as Director of Marketing for India

  • by Martech Desk
  • 11 hours ago

Microsoft appoints Shruti Narang as Director of Marketing for India, strengthening its leadership team in a key growth market.

AI Startups in India Secure Close to $650 Million Funding in 2025

  AI Startups in India Secure Close to $650 Million Funding in 2025

  • by Martech Desk
  • 12 hours ago

Indian AI startups have raised nearly $650 million in 2025, reflecting growing investor interest in artificial intelligence and emerging technologies.

Karnataka Partners Naukri To Boost GCC Hiring Beyond Bengaluru

  Karnataka Partners Naukri To Boost GCC Hiring Beyond Bengaluru

  • by Martech Desk
  • 13 hours ago

Karnataka has partnered with Naukri to expand GCC hiring beyond Bengaluru into emerging cities.

Global Martech Market Projected to Near $2.4 Trillion by 2033

  Global Martech Market Projected to Near $2.4 Trillion by 2033

  • by Martech Desk
  • 14 hours ago

The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.

Publicis Groupe Sets Up APAC AI Development Hub

  Publicis Groupe Sets Up APAC AI Development Hub in Singapore

  • by Martech Desk
  • 1 day ago

Publicis Groupe launches an AI development hub in Singapore to accelerate innovation and scale capabilities across the APAC region.

Meta Partners AWS to Scale AI Workloads on Graviton Chips

  Meta Partners AWS to Scale AI Workloads on Graviton Chips

  • by Martech Desk
  • 1 day ago

Meta has partnered with AWS to run AI workloads on Graviton chips, aiming to improve efficiency and scalability.

Bonsai Sharpens AI-Led Data Strategy

  Bonsai Sharpens AI-Led Data Strategy to Expand Martech Positioning

  • by Martech Desk
  • 1 day ago

Bonsai is strengthening its AI-driven data strategy to expand its presence in the evolving martech landscape and enhance marketing effectiveness.

Tata Steel and Google Cloud Expand AI Partnership

  Tata Steel and Google Cloud Expand AI Partnership for Industrial Innovation

  • by Martech Desk
  • 2 days ago

Tata Steel has expanded its partnership with Google Cloud to accelerate AI adoption in steel manufacturing.

Emmanuel Marill, Head EMEA Growth Strategy, OpenAI

  OpenAI Names Emmanuel Marill to Head EMEA Growth Strategy

  • by Martech Desk
  • 2 days ago

OpenAI has appointed Emmanuel Marill to lead its EMEA expansion as it strengthens its global enterprise strategy.

AI Engineering Hiring in India Surges 59.5%

  AI Engineering Hiring in India Surges 59.5% YOY as Demand Expands Beyond Metros: LinkedIn

  • by Martech Desk
  • 2 days ago

AI engineering hiring in India surged 59.5% YoY, with demand expanding beyond metros into emerging cities, according to LinkedIn.

Indian AI Startup Deep Algorithm Secures $1.7 Million

  Indian AI Startup Deep Algorithm Secures $1.7 Million in Funding

  • by Martech Desk
  • 2 days ago

Deep Algorithm has raised $1.7 million in a pre-Series A round to expand its AI capabilities and market reach.

IIT Mandi Builds AI Early Warning System for Landslide Prediction

  IIT Mandi Builds AI Early Warning System for Landslide Prediction

  • by Martech Desk
  • 2 days ago

IIT Mandi has developed an AI system that can predict landslides up to three hours in advance.

Google Workspace Adds AI Features

  Google Workspace Adds AI Features to Automate Everyday Office Tasks

  • by Martech Desk
  • 3 days ago

Google has updated Workspace with AI features to automate tasks and improve productivity across business workflows.

How AI Is Powering the New Video Engine for Marketers

  How AI Is Powering the New Video Engine for Marketers

  • by Anupama Mitra
  • 3 days ago

AI powered video engines are reshaping marketing by enabling scalable, continuous video content creation and distribution across platforms.

Dojo AI Secures $6 Million

  Dojo AI Secures $6 Million Funding to Scale AI Platform

  • by Martech Desk
  • 3 days ago

Dojo AI has raised $6 million in funding to expand its enterprise AI platform and accelerate product development.

Rokid vs Ray-Ban Meta Signals Growing Competition in Smart glasses Market

  Rokid vs Ray-Ban Meta Signals Growing Competition in Smart glasses Market

  • by Martech Desk
  • 3 days ago

Rokid is emerging as a competitor to Ray-Ban Meta as the smart glasses market sees growing momentum.

5 Ways AI Agents Replacing Marketing Teams in 2026

  5 Ways AI Agents Are Quietly Replacing Marketing Teams in 2026

  • by Brij Pahwa
  • 4 days ago

AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.

AI Marketing Tools

  AI Marketing Tools That Are Actually Driving ROI in 2026

  • by Anupama Mitra
  • 4 days ago

AI marketing tools in 2026 are shifting from hype to ROI, with brands focusing on productivity, performance, and measurable business outcomes.

GCC Stock Markets Draw $1.47 Billion

  GCC Stock Markets Draw $1.47 Billion in Foreign Inflows in Q1 2026

  • by Martech Desk
  • 4 days ago

GCC stock markets recorded $1.47 billion in foreign investor inflows in Q1 2026, reflecting rising global interest.

Lemma Launches AI Platform for OOH

  Lemma Launches AI Platform to Turn OOH into Performance Driven hannel

  • by Martech Desk
  • 4 days ago

Lemma has launched an AI powered platform to transform OOH advertising into a measurable, performance driven channel.

Meta’s New AI Creative Tools

  Meta’s New AI Creative Tools Draw Mixed Response From Marketers

  • by Martech Desk
  • 4 days ago

Meta’s new AI creative tools are receiving mixed reactions from marketers over control, creativity, and performance impact.

Meta Launches Free AI Training

  Meta Launches Free AI Training for Data Centre careers

  • by Martech Desk
  • 5 days ago

Meta has launched a free training programme focused on AI and data centre jobs to support workforce development.

AI in Health Marketing:

  AI in Health Marketing: Can Precision and Trust Coexist?

  • by Anupama Mitra
  • 5 days ago

AI is transforming healthcare marketing, but rising concerns around trust, data privacy, and ethics are reshaping how brands balance precision with credibility.

AWS Teams Up with SHI India

  AWS Teams Up with SHI India to Boost AI infrastructure in India

  • by Martech Desk
  • 5 days ago

AWS and SHI India have partnered to strengthen AI infrastructure in India under the government’s IndiaAI mission.

Adobe Launches CX Enterprise Platform

  Adobe Launches CX Enterprise Platform at Adobe Summit

  • by Martech Desk
  • 5 days ago

Adobe introduces CX Enterprise, a new platform aimed at unifying customer experience, data, and workflows across organisations.

Aditya Singh, CMO, Bajaj Consumer Care

  Bajaj Consumer Care Appoints Aditya Singh as CMO

  • by Martech Desk
  • 6 days ago

Bajaj Consumer Care has appointed Aditya Singh as Chief Marketing Officer to strengthen its brand and growth strategy.

Pallav Singh, Martech and AI Role, Tata Motors

  Tata Motors Brings in Pallav Singh for Martech and AI Role

  • by Martech Desk
  • 6 days ago

Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.

AI Personalization in 2026

  AI Personalization in 2026: Why Smarter Targeting Now Comes With Hard Limits

  • by Anupama Mitra
  • 6 days ago

AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.

Adobe Launches Always-On AI Assistant for Marketers

  Adobe Launches Always-On AI Assistant for Marketers

  • by Martech Desk
  • 6 days ago

Adobe has launched an always-on AI co-worker designed to support marketing teams with automation, insights, and workflow efficiency.

Chennai Sees Launch of Doctor-Led AI Platform

  Chennai Sees Launch of Doctor-Led AI Platform for Remote Monitoring

  • by Martech Desk
  • 1 week ago

A doctor-led AI platform offering 24x7 remote patient monitoring has been launched in Chennai to enhance healthcare delivery.

Rajesh Rajyalakshmi Pantina, VP Marketing, Gnan.ai

  Gnan.ai Appoints Rajesh Rajyalakshmi Pantina as VP Marketing

  • by Martech Desk
  • 1 week ago

Gnan.ai has appointed Rajesh Rajyalakshmi Pantina as Vice President Marketing to strengthen its leadership team.

Cinematic AI Video Gains Ground in Retail Marketing

  Cinematic AI Video Gains Ground in Retail Marketing

  • by Martech Desk
  • 1 week ago

AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.

Arpit Jaiswal, Chief Growth Officer, BigBasket

  BigBasket Appoints Arpit Jaiswal as Chief Growth Officer

  • by Martech Desk
  • 1 week ago

BigBasket has appointed Arpit Jaiswal as Chief Growth Officer to drive expansion and strengthen its market position.

Indian Government Pushes AI-Led Transformation in Agriculture

  Indian Government Pushes AI-Led Transformation in Agriculture

  • by Martech Desk
  • 1 week ago

India is looking to leverage AI to transform agriculture, improve productivity, and drive the next phase of sector growth.

Google Introduces New AI Mode Interface

  Google Introduces New AI Mode Interface to Improve Search Transparency

  • by Martech Desk
  • 1 week ago

Google has introduced a side-by-side AI Mode in Search, allowing users to view AI responses alongside traditional web results.

American Express to Acquire AI Startup Hyper

  American Express to Acquire AI Startup Hyper to Boost Expense Management

  • by Martech Desk
  • 1 week ago

American Express plans to acquire AI startup Hyper to strengthen its expense management and enterprise financial solutions.

Google Introduces AI Max for Search

  Google Introduces AI Max for Search to simplify campaign management

  • by Martech Desk
  • 1 week ago

Google has rolled out AI Max for Search globally and plans to phase out legacy ad tools as it shifts toward AI-driven campaign automation.

Amrita Bharadwaj, Marketing Head, Reliance Consumer Products

  Reliance Consumer Products Brings Amrita Bharadwaj into Marketing Team

  • by Martech Desk
  • 1 week ago

Reliance Consumer Products has brought Amrita Bharadwaj into its marketing team as it strengthens leadership amid rapid FMCG expansion.

OpenAI Launches Rosalind AI Model

  OpenAI Launches Rosalind AI Model for Life Sciences Research

  • by Martech Desk
  • 1 week ago

OpenAI has launched Rosalind, an AI model designed to support research and discovery in life sciences.

AI Not Yet Behind Hiring Slowdown, LinkedIn Data Suggests

  AI Not Yet Behind Hiring Slowdown, LinkedIn Data Suggests

  • by Martech Desk
  • 1 week ago

LinkedIn data suggests that AI is not yet a primary factor behind the recent slowdown in hiring trends.

CDPs

  CDPs Failed. Now What? The Next Wave of Customer Data Strategy

  • by Brij Pahwa
  • 1 week ago

Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.

4 Email Metrics That Marketers Need to Track in 2026

  4 Email Metrics That Marketers Need to Track in 2026

  • by Anupama Mitra
  • 1 week ago

Email marketing in 2026 is shifting beyond open rates to focus on deliverability, engagement, conversions, and list health for measurable performance.

Amazon Launches AI Store in India

  Amazon Launches AI Store in India to Simplify Smart Device Shopping

  • by Martech Desk
  • 1 week ago

Amazon has launched an AI Store in India to help users discover and shop smart devices with simplified recommendations.

India’s Emergent Targets AI Agent Market

  India’s Emergent Targets AI Agent Market with New Platform

  • by Martech Desk
  • 1 week ago

Indian startup Emergent has entered the AI agent space with a platform focused on coding workflows and automation.

First-Party Data in 2026

  First-Party Data in 2026: Revolution or Just Another Marketing Myth?

  • by Anupama Mitra
  • 1 week ago

First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.

Srijesh Kumar, Global CPTO, Practo

  Practo Appoints Srijesh Kumar as Global CPTO

  • by Martech Desk
  • 1 week ago

Practo has appointed Srijesh Kumar as Global CPTO, strengthening its leadership as it prepares for a potential IPO.

HubSpot Unveils AEO Tool to Improve Content Visibility

  HubSpot Unveils AEO Tool to Improve Content Visibility

  • by Martech Desk
  • 1 week ago

HubSpot has launched an AI-powered AEO tool to help businesses optimise content for search, discovery, and AI-driven answer engines.

Moloco Introduces CTV Ad Platform

  Moloco Introduces CTV Ad Platform with Mobile-Grade Measurement

  • by Martech Desk
  • 1 week ago

Moloco has launched an AI-powered CTV platform, enabling app marketers to access mobile-grade measurement and optimisation on connected TV.

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