Data clean rooms are emerging as a solution to India’s privacy-first marketing challenges, but success depends on data accuracy, governance, and leadership.
ServiceNow appoints Tirthankar Dutta as Director and Head of Cybersecurity, AI and Automation Engineering to strengthen enterprise security and workflow automation.
PerformAce Media appoints Ajhay Kumar as Chief Business Officer for PA ConnectX, strengthening leadership to drive growth and performance-led marketing strategies.
HubSpot introduces The Loop, an AI-driven marketing framework unveiled at Inbound 2025, designed to replace the flywheel and drive continuous, adaptive customer engagement.
iPullRank releases a 20-chapter AI Search Optimization Manual, guiding marketers on adapting SEO strategies to thrive in an AI-driven search landscape.
Cart.com appoints Gregg Zegras as Chief Revenue Officer to strengthen global growth and unify commerce solutions across B2C and B2B markets.
Google plans to make AI Mode the default search experience, reshaping discovery with generative AI summaries and raising questions for publishers, marketers, and regulators.
Mistral AI, the Paris-based startup, is challenging OpenAI with open-source large language models, driving global AI competition through accessibility and efficiency.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
AI logistics startup Augment, founded by Deliverr’s co-founder, secures $85M Series A to expand globally and transform supply chain management with AI-driven solutions.
AI-driven personalization is driving customers away as over-targeted marketing sparks fatigue, privacy concerns, and trust issues, pushing brands to rethink strategies.
HubSpot expands AI features across marketing, sales, and commerce hubs to boost efficiency, personalization, and customer engagement for businesses.
AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.
Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.
Agentic AI is reshaping marketing by autonomously managing ad spend, boosting efficiency, and raising new challenges around trust, transparency, and sustainability.
MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?
Predictive customer data platforms are reshaping marketing by shifting from personalization to anticipation, driving retention, efficiency, and revenue growth.
Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
Sharon Supriya joins Premom Health India as Chief Digital Officer, moving from Times Group to lead digital growth in India’s fast-evolving health-tech sector.
AI agents are reshaping marketing budgets, shifting spend in real time across platforms and challenging the traditional role of CFOs and CMOs.
Adobe and a local industry group launch an AI upskilling and ethics program for Australian marketers, combining hands-on training with practical guardrails on disclosure, data use and measurement.
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance.
AI-driven funnels are reshaping edtech in India with personalised learning, job readiness tools, and vernacular reach, boosting retention and engagement.
Martech-driven mobile app analytics is moving from vanity metrics to decision engines, with privacy-first data, experimentation, and incrementality guiding growth across India’s app economy.
OpenAI is reportedly exploring a 1 GW AI data center in India under its Stargate program, signaling a major capacity push while raising energy and policy questions.
Mahindra Lifespace appoints Parijat Dey as CTO to drive digital transformation, sustainability, and smart living solutions in India’s real estate sector.
Generative AI is transforming customer listening in 2025, enabling real-time insights, empathetic engagement, and smarter decision-making across industries.
Mastercard partners with Infosys to bring AI into cross-border payments, enhancing security, compliance, and speed for global businesses and consumers.
84% of B2B marketers in India say human-led storytelling builds more trust than AI-generated content, LinkedIn report reveals.
Samsung is setting up an India R&D hub to develop its voice AI tool, highlighting India’s role in global AI innovation, multilingual adoption, and consumer tech growth.
Reliance Jio launches AI-powered JioFrames smart glasses at its 48th AGM, aiming to bring affordable, practical AI wearables to India’s growing consumer tech market.
HCLTech, Pearson India and MeitY Startup Hub launch ‘Arise For You’ to empower student entrepreneurs with mentorship, AI skills and startup resources.
Ostro launches Airmark, an AI-powered tool that turns static pharma marketing emails into compliant, conversational experiences for clinicians.
Opus Technologies appoints Nischala Murthy Kaushik as Chief Marketing Officer to strengthen global brand strategy and drive fintech growth.
Chaya Nayak, former Meta Director, joins OpenAI in a key leadership role, marking a major talent shift as AI governance and ethics gain global importance.
Microsoft Copilot arrives on Samsung TVs, turning smart TVs into AI-powered hubs for entertainment, search, and home interaction.
OpenAI to introduce parental controls and new safety features on ChatGPT after teen suicide lawsuit, raising global debates on AI ethics and child protection.
Trusterra launches India’s first AI-powered used EV resale platform, aiming to boost trust, transparency, and growth in the pre-owned electric vehicle market.
AI is helping brands reach India’s rural consumers through voice, vernacular content, and smarter distribution, reshaping marketing strategies beyond metros.
Capgemini to acquire Cloud4C, strengthening its cloud and AI automation services in India and globally, with a focus on hybrid cloud, compliance, and regulated industries.
Criteo’s Todd Parsons on AI’s role in commerce, data privacy, regulation, and why performance-first personalization will define the future of retail media.
Tambourine launches a personalization platform and Reserv Encore booking engine to deliver frictionless, pop-up-free hotel booking experiences for the digital-first hospitality sector.
InMobi & Glance’s Festive Marketing Trends Report shows 64% shop fully online, 83% research online first, and AI-powered shopping recommendations surged 79% this season.
Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.
MarTech experts share why companies struggle to turn data into decisions, stressing culture, interpretation, and human judgment over technology alone.
Narayana Health launches AI tool AIRA to reduce doctors’ paperwork, improve patient data management, and streamline hospital workflows while ensuring compliance and efficiency.
Inkhouse appoints Darah Roslyn as Executive Vice President, strengthening its leadership team to drive integrated communications, digital innovation, and client impact.
Elon Musk launches Macrohard, an AI-run Microsoft clone aimed at disrupting enterprise software with autonomous AI agents and minimal human input.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
Talkdesk expands its Epic EHR integration with AI-powered outreach, aiming to improve patient engagement, streamline healthcare communication, and ensure compliance.
