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Tags: Answer-engine-optimization

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conversational ai

  Consumers Are Asking AI Instead of Google. Marketers Are Playing Catch-Up

  • by Anupama Mitra
  • Feb 3, 2026

As consumers turn to AI instead of Google, conversational search is reshaping brand discovery in India forcing marketers across FMCG, retail, fashion, and BFSI to rethink visibility.

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