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Tags: Amanda-baldwin

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Amanda Baldwin, CEO of Olaplex

  Olaplex CEO On AI, Brand Building And Why Curiosity Is A CMO’s Biggest Edge

  • by Brij Pahwa
  • Jun 26, 2026

Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.

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