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Tags: Ai

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McKinsey Report Highlights Growing Collaboration Between CMOs and CFOs

  McKinsey Report Highlights Growing Collaboration Between CMOs and CFOs for AI Marketing

  • by Martech Desk
  • 1 day ago

McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.

What is Agentic AI: Here’s What Marketers Need to Know

  What is Agentic AI: Here’s What Marketers Need to Know

  • by Anupama Mitra
  • 1 day ago

Agentic AI marks a new phase of automation where systems act independently to achieve marketing goals and here will see what it means for marketers managing strategy, creativity, and governance.

Top Chrome Extensions Enabling Agentic AI for Smarter Workflows

  Top Chrome Extensions Enabling Agentic AI for Smarter Workflows and Automation

  • by Martech Desk
  • 1 day ago

From task automation to contextual reasoning, these Chrome extensions are enhancing agentic AI capabilities for professionals and developers worldwide.

Google Launches ‘Google Skills’ Platform Offering 3,000 AI and Digital Courses

  Google Launches ‘Google Skills’ Platform Offering 3,000 AI and Digital Courses

  • by Martech Desk
  • 1 day ago

Google introduces ‘Google Skills’, a new global learning platform offering over 3,000 courses in AI, digital literacy, and cloud technologies to expand workforce readiness.

Will AI Kill Market Research or Make It Smarter? India’s Insights Industry Weighs In

  Will AI Kill Market Research or Make It Smarter? India’s Insights Industry Weighs In

  • by Anupama Mitra
  • 1 day ago

AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.

India’s MarTech Surge: Five Tools Powering Marketers

  India’s MarTech Surge: Five Tools Powering Marketers

  • by Brij Pahwa
  • 1 day ago

India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.

OpenAI Faces Scrutiny Over Legal Request in Ongoing ChatGPT-Linked Lawsuit

  OpenAI Faces Scrutiny Over Legal Request in Ongoing ChatGPT-Linked Lawsuit

  • by Martech Desk
  • 1 day ago

OpenAI’s legal team faces criticism after requesting a memorial attendee list in a lawsuit related to an alleged ChatGPT-linked suicide case.

OpenAI Launches Atlas, a ChatGPT-Powered Browser to Compete with Chrome and Comet

  OpenAI Launches Atlas, a ChatGPT-Powered Browser to Compete with Chrome and Comet

  • by Martech Desk
  • 2 days ago

OpenAI introduces Atlas, an AI-powered web browser built on ChatGPT to enhance personalized search, summarization, and contextual browsing experiences.

Sesame Secures $250 Million to Develop Next-Gen Conversational AI and Smart Glasses

  Sesame Secures $250 Million to Develop Next-Gen Conversational AI and Smart Glasses

  • by Martech Desk
  • 2 days ago

Oculus founders’ startup Sesame raises $250 million in Series B funding to advance conversational AI and launch its smart glasses beta program.

AI and Efficiency Redefine Demand Generation

  AI and Efficiency Redefine Demand Generation in an Era of Lean Marketing Budgets

  • by Martech Desk
  • 2 days ago

Marketers are shifting to smarter, AI-driven demand generation strategies as budgets tighten, focusing on efficiency, personalization, and measurable impact across channels.

Infosys Crosses 2,500 GenAI Projects as Enterprise Adoption Moves Beyond Pilots

  Infosys Crosses 2,500 GenAI Projects as Enterprise Adoption Moves Beyond Pilots

  • by Martech Desk
  • 2 days ago

Infosys has delivered over 2,500 generative AI projects globally, signaling a shift from pilot programs to scaled enterprise adoption across sectors.

Do Consumers Really Want to Talk to Bots?

  Do Consumers Really Want to Talk to Bots?

  • by Anupama Mitra
  • 2 days ago

Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.

OpenAI Reportedly Developing AI Systems to Automate Entry-Level Banking Roles

  OpenAI Reportedly Developing AI Systems to Automate Entry-Level Banking Roles

  • by Martech Desk
  • 2 days ago

OpenAI is reportedly working on AI models designed to automate junior banking and financial analyst roles, reshaping how financial institutions manage entry-level operations.

Government Invites Applications for ₹5.85 Crore Global AI Impact Challenge

  Government Invites Applications for ₹5.85 Crore Global AI Impact Challenge

  • by Martech Desk
  • 2 days ago

India’s Ministry of Electronics and IT launches the ₹5.85 crore Global AI Impact Challenge to fund innovators, startups, and researchers building AI solutions for public good.

This is an AI-generated image.

  Marketing Expert Tony Hayes Launches Comprehensive Guide on AI-Powered Marketing

  • by Martech Desk
  • 3 days ago

Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.

AI Workforce

  How AI Is Powering 40% of Indian Marketers’ Daily Work

  • by Brij Pahwa
  • 3 days ago

Forty percent of Indian workers already use AI-related skills on the job, and marketing departments are no exception.

WEF launches AI Playbooks for SMEs & Agriculture, plus AI Sandbox White Paper for India

  WEF Launches ‘AI Playbooks for SMEs & Agriculture’ and AI Sandbox White Paper

  • by Martech Desk
  • 3 days ago

World Economic Forum India unveils AI Playbooks for SMEs & Agriculture and an AI Sandbox White Paper to accelerate responsible AI adoption across sectors.

Arjun Sainath, Chief Technology Officer, Cart.com

  Cart.com Appoints Arjun Sainath as Chief Technology Officer to Lead Commerce Innovation

  • by Martech Desk
  • 3 days ago

Cart.com appoints Arjun Sainath as Chief Technology Officer to strengthen its AI-driven commerce infrastructure and accelerate digital transformation initiatives.

Emplifi Report Finds User-Generated Content Drives 10x Higher Conversion Rates

  Emplifi Report Finds User-Generated Content Drives 10x Higher Conversion Rates

  • by Martech Desk
  • 3 days ago

Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.

Yelp Expands AI Capabilities with Menu Scanning and Conversational Search

  Yelp Expands AI Capabilities with Menu Scanning and Conversational Search

  • by Martech Desk
  • 3 days ago

Yelp introduces new AI features, including menu scanning and conversational search, to enhance visual discovery and customer interactions for local businesses.

Google Cloud Appoints Karthik Narain as Chief Product and Business Officer

  Google Cloud Appoints Karthik Narain as Chief Product and Business Officer

  • by Martech Desk
  • 3 days ago

Google Cloud appoints Accenture veteran Karthik Narain as Chief Product and Business Officer to drive AI-led product innovation and enterprise growth globally.

CDIMark Launches AI Marketing Suite to Help Brands Strengthen Online Trust

  CDIMark Launches AI Marketing Suite to Help Brands Strengthen Online Trust

  • by Martech Desk
  • 3 days ago

CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.

Google Unveils Unified AI Studio

  Google Unveils Unified AI Studio with Smarter Workflow and Grounding Tools

  • by Martech Desk
  • 3 days ago

Google launches a new unified AI Studio featuring a single playground, grounding support, and smarter workflow tools to simplify development and improve AI reliability for enterprises and developers.

Voice AI Startup Fundamento Raises $1.9 Million Led by IIFL Fintech Fund

  Voice AI Startup Fundamento Raises $1.9 Million Led by IIFL Fintech Fund

  • by Martech Desk
  • 4 days ago

Fundamento, a voice AI startup, secures $1.9 million in pre-Series A funding led by IIFL Fintech Fund to expand product development, enhance AI capabilities, and scale enterprise solutions.

AWS Outage Disrupts Global Apps Including Canva, Snapchat, and Perplexity AI

  AWS Outage Disrupts Global Apps Including Canva, Snapchat, and Perplexity AI

  • by Martech Desk
  • 4 days ago

A major AWS outage disrupted global apps and services including Canva, Snapchat, Perplexity AI, and Robinhood, highlighting growing concerns over cloud dependency and infrastructure resilience.

Dahnesh Dilkhush, Chief Technology Officer,Microsoft India & South Asia

  Dahnesh Dilkhush Appointed as Chief Technology Officer for Microsoft India and South Asia

  • by Martech Desk
  • 4 days ago

Microsoft appoints Dahnesh Dilkhush as Chief Technology Officer for India and South Asia to strengthen enterprise AI, cloud, and digital innovation strategies in the region.

Deloitte’s Dual Headlines: Global Anthropic Partnership

  Deloitte Partners with Anthropic as AI Governance Report Sparks Industry Discussion

  • by Martech Desk
  • 4 days ago

Deloitte partners with Anthropic to strengthen enterprise AI adoption while facing scrutiny over its AI governance report and ethical accountability standards.

NVIDIA and TSMC Manufacture First Blackwell AI Chip Wafer in the US

  NVIDIA and TSMC Manufacture First Blackwell AI Chip Wafer in the US

  • by Martech Desk
  • 4 days ago

NVIDIA and TSMC unveil the first US-made Blackwell AI chip wafer, marking a major step toward strengthening domestic semiconductor manufacturing and AI infrastructure.

Perplexity AI Becomes Top-Ranked App, Surpasses ChatGPT and Gemini on App Stores

  Perplexity AI Becomes Top-Ranked App, Surpasses ChatGPT and Gemini on App Stores

  • by Martech Desk
  • 4 days ago

Perplexity AI tops Google Play and Apple App Store charts, surpassing ChatGPT and Gemini, marking a major milestone for AI-driven search and discovery tools.

Swireasoning Unveils Framework to Make AI Think Smarter, Cut Costs and Improve Accuracy

  Swireasoning Unveils Framework to Make AI Think Smarter, Cut Costs and Improve Accuracy

  • by Martech Desk
  • 5 days ago

Swireasoning introduces a new reasoning framework that reduces large language model costs while enhancing efficiency, logic, and output accuracy for enterprises.

The Skills Marketers Are Developing as 2026 Approaches

  The Skills Marketers Are Developing as 2026 Approaches

  • by Anupama Mitra
  • 5 days ago

As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.

Sundar Pichai Confirms Gemini 3.0 Launch by End of 2025, Promises Major Leap in AI

  Sundar Pichai Confirms Gemini 3.0 Launch by End of 2025, Promises Major Leap in AI

  • by Martech Desk
  • 5 days ago

Google CEO Sundar Pichai confirms Gemini 3.0 will debut by the end of 2025, signaling a major leap in generative AI capabilities and global accessibility.

Meta Introduces Parental Controls for Teen AI Chats Amid Safety Concerns

  Meta Introduces Parental Controls for Teen AI Chats Amid Safety Concerns

  • by Martech Desk
  • 6 days ago

Meta rolls out new parental control tools for teen AI chats, giving parents oversight on AI interactions and content moderation across Messenger, Instagram, and WhatsApp.

OpenAI Expands Sora 2 Access, Introduces Web-Based AI Video Generator

  OpenAI Expands Sora 2 Access, Introduces Web-Based AI Video Generator for All Users

  • by Martech Desk
  • 6 days ago

OpenAI launches Sora 2 as a web-based AI video generator, enabling all users to create 15-second clips and Pro subscribers up to 25 seconds of AI-generated video content.

The "Prompt Economy": How Marketers Are Becoming AI Trainers

  The "Prompt Economy": How Marketers Are Becoming AI Trainers

  • by Anupama Mitra
  • 6 days ago

The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.

Oracle Expands AI Agent Capabilities

  Oracle Expands AI Agent Capabilities to Help Finance Leaders Drive Business Efficiency

  • by Martech Desk
  • 6 days ago

Oracle launches AI agents within Fusion Applications to enhance financial insights, automate operations, and accelerate enterprise decision-making.

Rokt and mParticle Launch Hybrid CDP on Snowflake AI Data Cloud

  Rokt and mParticle Launch Hybrid CDP on Snowflake AI Data Cloud for Enterprise Marketers

  • by Martech Desk
  • 6 days ago

Rokt and mParticle introduce a hybrid customer data platform on Snowflake AI Data Cloud to help enterprises unify data and deliver personalized experiences.

Kayak Launches AI Mode for Smarter Travel Search, Questions, and Bookings

  Kayak Launches AI Mode for Smarter Travel Search, Questions, and Bookings

  • by Martech Desk
  • 1 week ago

Kayak introduces an AI Mode powered by natural language search and generative AI to help travelers plan, book, and manage trips more intuitively.

Zoho Rolls Out Free Agentic AI Tools to Simplify Enterprise AI Adoption

  Zoho Rolls Out Free Agentic AI Tools to Simplify Enterprise AI Adoption

  • by Martech Desk
  • 1 week ago

Zoho introduces free agentic AI tools to help enterprises overcome AI adoption barriers and enhance workflow automation across business functions.

Reddit Expands AI-Powered Search to Five New Languages

  Reddit Expands AI-Powered Search to Five New Languages to Broaden Global Reach

  • by Martech Desk
  • 1 week ago

Reddit expands its AI-driven search experience to French, German, Spanish, Italian, and Portuguese, enhancing accessibility for users worldwide.

Zero to Launch Introduces AI-Powered Campaign Platform to Streamline Marketing Creation

  Zero to Launch Introduces AI-Powered Campaign Platform to Streamline Marketing Creation

  • by Martech Desk
  • 1 week ago

Zero to Launch unveils an AI-driven campaign creation platform designed to eliminate creative delays and accelerate marketing execution for brands and agencies.

AI Chatbots Transform India’s Call Center Industry, Redefining Customer Support

  AI Chatbots Transform India’s Call Center Industry, Redefining Customer Support

  • by Martech Desk
  • 1 week ago

AI chatbots are rapidly replacing human call center agents in India, reshaping customer support operations and workforce dynamics.

Kore.ai Named a Leader in Cognitive Search Platforms in Q4 2025 Evaluation

  Kore.ai Named a Leader in Cognitive Search Platforms in Q4 2025 Evaluation

  • by Martech Desk
  • 1 week ago

Kore.ai recognized as a leader in Forrester’s Cognitive Search Platforms Q4 2025 report for its advanced AI-driven enterprise search and conversational capabilities.

Cloudflare Partners with Visa, Mastercard and American Express for AI-Powered Shopping

  Cloudflare Partners with Visa, Mastercard and American Express for AI-Powered Shopping

  • by Martech Desk
  • 1 week ago

Cloudflare teams up with Visa, Mastercard, and American Express to develop secure AI agent protocols for the next generation of digital commerce.

Google AI and Yale Researchers Discover New Cancer Therapy Pathway

  Google AI and Yale Researchers Discover New Cancer Therapy Pathway Using Gemma Model

  • by Martech Desk
  • 1 week ago

Google AI and Yale scientists uncover potential cancer therapy pathway using Gemma, marking a major milestone in AI-assisted biomedical research.

Meta Adds UPI, Hindi Support and Deepika Padukone’s AI Voice to Ray-Ban Meta Glasses

  Meta Adds UPI, Hindi Support and Deepika Padukone’s AI Voice to Ray-Ban Meta Glasses

  • by Martech Desk
  • 1 week ago

Meta rolls out India-focused updates for Ray-Ban Meta glasses, adding UPI Lite payments, Hindi voice support, and Deepika Padukone’s AI voice.

Saurabh Chakraborty, Senior Director & Head of AI Engineering, McDonald’s

  Saurabh Chakraborty Appointed Senior Director and Head of AI Engineering at McDonald’s

  • by Martech Desk
  • 1 week ago

McDonald’s appoints Saurabh Chakraborty as Senior Director and Head of AI Engineering to advance AI innovation and digital transformation.

Nvidia, Microsoft, BlackRock and xAI Join Forces in $40 Billion Global Data Center Deal

  Nvidia, Microsoft, BlackRock and xAI Join Forces in $40 Billion Global Data Center Deal

  • by Martech Desk
  • 1 week ago

Nvidia, Microsoft, BlackRock and Elon Musk’s xAI collaborate on a $40 billion acquisition to build the world’s largest AI data center network.

Real-Time Revolution: How AI Is Turbocharging Indian Marketing Campaigns

  Real-Time Revolution: How AI Is Turbocharging Indian Marketing Campaigns

  • by Brij Pahwa
  • 1 week ago

AI is transforming Indian marketing with real-time campaign optimization. Brands like Swiggy, Flipkart, and Tata CLiQ are driving higher ROI and agility using AI.

RankWorks Launches Unified AI Marketing Platform to Simplify Campaigns for SMBs

  RankWorks Launches Unified AI Marketing Platform to Simplify Campaigns for SMBs

  • by Martech Desk
  • 1 week ago

RankWorks introduces a unified AI marketing platform designed to help small and medium businesses automate and optimize digital campaigns efficiently.

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  • Will AI Kill Market Research or Make It Smarter? India’s Insights Industry Weighs In

    • Oct 24,2025
  • Do Consumers Really Want to Talk to Bots?

    • Oct 23,2025
  • Google Cloud Appoints Karthik Narain as Chief Product and Business Officer

    • Oct 22,2025
  • India’s MarTech Surge: Five Tools Powering Marketers

    • Oct 24,2025

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