The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
Brij Pahwa, Editorial Lead - e4m, writes on the use of AI in marketing