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Tags: Ai-in-ecommerce

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Affiliate marketing

  From AI Answers to Checkout: The Affiliate System Powering Creator Commerce

  • by Anupama Mitra
  • Mar 2, 2026

Affiliate marketing is powering AI search and creator commerce in 2026, linking product recommendations to checkout through performance-based monetisation and trackable commissions.

AI vs Fake Reviews: Can Tech Clean Up India’s Online Ratings?

  AI vs Fake Reviews: Can Tech Clean Up India’s Online Ratings?

  • by Anupama Mitra
  • Dec 4, 2025

AI tools and new BIS guidelines are reshaping India’s response to fake online reviews as platforms, regulators and brands step up efforts to restore trust in digital ratings.

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