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Tags: Ai-in-cx

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From CRM to CXM: How AI Is Creating Continuous Experience Loops

  From CRM to CXM: How AI Is Creating Continuous Experience Loops

  • by Anupama Mitra
  • Nov 13, 2025

AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.

How Multimodal AI is Redefining the Future of Customer Engagement

  How Multimodal AI is Redefining the Future of Customer Engagement

  • by Anupama Mitra
  • Nov 12, 2025

Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.

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