As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
WPP Media has partnered with Kily to integrate AI-powered commerce capabilities into WPP Open, helping brands automate ecommerce and quick commerce operations in India.
JioStar is expanding AI on JioHotstar with conversational search, personalised content discovery and in app shopping to enhance viewer engagement.
Shiprocket is expanding its AI-powered commerce platform to help emerging businesses scale while continuing preparations for its planned IPO.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.
Amazon has integrated Alexa into its shopping search bar as the company expands AI-driven commerce and conversational shopping features.
Meta CEO Mark Zuckerberg has outlined plans for agentic commerce tools and a broader AI rollout in 2026, signalling deeper integration of AI across Meta’s platforms.
LTIMindtree partners with Shopify to launch an AI Commerce Centre of Excellence, focusing on digital transformation, personalization, and growth in global e-commerce.
