Suri, currently Executive Vice-President of Mahindra Experience, will assume the new role on April 1, 2027, reporting to Automotive Business President R Velusamy.
Mahindra & Mahindra has appointed Shuchi Suri as Chief Sales and Marketing Officer for its automotive business, effective April 1, 2027. The company disclosed the appointment through a regulatory filing, announcing a leadership transition within its automotive sales and marketing operations.
Suri currently serves as Executive Vice-President of Mahindra Experience, a position she assumed after joining the Mahindra Group in May 2026. In her new role, she will report to R Velusamy, President of the Automotive Business at Mahindra & Mahindra.
The appointment comes less than a year after Suri joined the group, bringing more than two decades of experience across business leadership, brand management, marketing and consumer-facing operations.
Before joining Mahindra, Suri spent approximately 22 years with Unilever, where she held several leadership positions across India, the Asia-Pacific region and the company's global headquarters in the United Kingdom.
Her most recent position at Unilever was Global Vice President for Homecare, where she was associated with the company's international homecare business.
Throughout her career, Suri has worked across brand strategy, consumer segmentation, portfolio transformation, premium innovation and digital-first marketing partnerships. Her professional experience includes managing consumer-facing businesses and developing marketing strategies across different geographical markets.
Her appointment places her in a senior leadership position within Mahindra's automotive business, which operates across passenger vehicles, SUVs and commercial mobility segments.
The Chief Sales and Marketing Officer position brings together responsibilities related to the company's automotive sales and marketing functions. The appointment also marks a transition for Suri from her current leadership role at Mahindra Experience to a broader position within the automotive business.
Mahindra & Mahindra has been expanding its automotive portfolio, particularly in the SUV and electric vehicle categories, alongside its established commercial vehicle operations.
The company's automotive business serves customers through a nationwide dealership and distribution network, supported by marketing, retail and customer engagement activities.
The appointment comes as automotive manufacturers continue to develop their sales channels and customer engagement strategies across physical and digital platforms.
For Mahindra, the leadership change will place an executive with experience in consumer goods marketing and international brand management in charge of its automotive sales and marketing function.
Suri's background includes working with established consumer brands, managing diverse product portfolios and developing marketing partnerships across international markets.
The company has not disclosed further details regarding changes to the reporting structure or additional appointments within the automotive sales and marketing team.
Suri will continue in her existing position until the new appointment takes effect on April 1, 2027.
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