Cryptocurrency exchange Kraken is preparing to relaunch its mobile application with artificial intelligence at the centre of the user experience, introducing agentic trading capabilities designed to help investors monitor markets, manage portfolios and make more informed trading decisions.
The redesigned app represents a shift in how trading platforms are incorporating AI, moving beyond chatbot style assistants toward embedded financial intelligence that actively supports investment decisions while keeping users in control of transactions. The rollout comes as cryptocurrency exchanges increasingly explore AI powered tools to improve user engagement and simplify investing for retail customers.
According to Kraken, the new application has been rebuilt from the ground up rather than updated with standalone AI features. The company said its goal is to create a platform that adapts to individual financial objectives and works continuously in the background to provide personalised insights and recommendations. Unlike traditional trading applications that require users to manually monitor markets, the AI driven platform is designed to respond dynamically to changing market conditions.
At the centre of the relaunch is agentic trading, a technology that uses AI agents to analyse market movements, identify opportunities and generate investment recommendations based on a user's financial goals and risk preferences. While the AI can suggest portfolio adjustments and trading actions, Kraken said users will retain final approval over every transaction, ensuring that automated recommendations do not translate into autonomous execution.
Kamo Asatryan, Chief Data Officer at Kraken, said the company wants to make advanced investing more accessible by enabling everyday users to benefit from capabilities that have traditionally been available to experienced traders. He said the platform is intended to function like a well informed financial companion that understands a user's objectives while helping them respond to market developments more effectively.
Kraken's AI strategy includes personalised portfolio planning, recurring investment suggestions, portfolio rebalancing recommendations and market analysis tailored to each investor. The company said the platform can also explain the reasoning behind every recommendation before asking users whether they wish to proceed with a trade.
The relaunch reflects a broader trend across financial technology platforms, where AI is becoming an increasingly important part of digital investing. Exchanges and brokerage platforms are integrating generative AI and intelligent automation to simplify trading, improve customer engagement and support investors with real time market intelligence.
Industry observers note that AI powered investing tools are evolving from informational assistants into proactive systems capable of monitoring multiple market variables simultaneously. Agentic AI differs from traditional algorithmic trading by adapting to changing market conditions and user preferences rather than relying solely on predefined rules.
Kraken said the new application has been designed around transparency and user control. The company emphasised that AI recommendations will always require user approval before any transaction is executed, positioning the technology as a decision support system rather than an autonomous trading engine.
The move comes as cryptocurrency exchanges seek new ways to differentiate their platforms in an increasingly competitive market. By embedding AI into the core architecture of its application, Kraken is aiming to provide a more personalised investing experience while lowering the barriers for users who may lack the time or expertise to actively manage digital asset portfolios.
As AI adoption accelerates across financial services, the launch signals a broader shift toward intelligent investing platforms that combine personalised guidance, continuous market monitoring and human oversight. For Kraken, the app relaunch represents an effort to position AI as a foundational element of the next generation of digital asset investing.