Persistent Systems has announced the launch of its AI Experience Transformation Studio in Pune, a first-of-its-kind facility designed to help global enterprises accelerate innovation through generative AI, automation, and immersive technologies. The new studio aims to serve as a hub for co-creation, enabling clients to experience, test, and deploy AI-powered solutions tailored to their business goals.
According to the company, the Experience Transformation Studio will act as a collaborative environment where enterprise clients can explore AI-driven solutions across industries such as banking, healthcare, manufacturing, and retail. The facility integrates Persistent’s deep engineering expertise with next-generation technologies including generative AI, extended reality (XR), Internet of Things (IoT), and data analytics to deliver what it calls “experience-led transformation.”
“Our goal is to help clients envision and realize the possibilities of AI transformation in real time,” said a Persistent spokesperson. “The studio allows organizations to move beyond theoretical models and actually experience how AI can reimagine their processes, customer engagement, and productivity.”
The launch comes as part of Persistent’s broader strategy to strengthen its leadership in the global enterprise AI ecosystem. Over the past year, the company has deepened its focus on responsible AI adoption and scalable automation, while forming strategic partnerships with technology giants such as Microsoft, AWS, and Google Cloud.
The Pune-based studio will feature multiple interactive zones, including live demonstration areas for AI-powered design, customer experience transformation, and digital twin environments. Persistent said the facility will enable clients to conceptualize and prototype AI-based experiences faster, using its proprietary frameworks and technology accelerators.
Sandeep Kalra, CEO and Executive Director of Persistent Systems, said the studio represents a natural extension of the company’s innovation-driven culture. “Enterprises today need to adopt AI not just as a tool but as a creative partner in transformation. Our Experience Transformation Studio will help them see, touch, and interact with these possibilities firsthand.”
He added that the launch aligns with India’s growing role as a global AI innovation hub, emphasizing how Indian engineering expertise continues to shape enterprise technology adoption worldwide.
The company’s AI Experience Studio will also focus on co-innovation with clients by combining Persistent’s domain knowledge with cutting-edge AI research. Through collaboration with leading cloud providers and technology partners, the studio aims to deliver solutions that are secure, scalable, and compliant with international data governance standards.
Industry analysts have described this move as a significant milestone for Persistent, which has rapidly emerged as a key player in enterprise AI implementation. With AI-driven transformation becoming central to business strategy, companies are increasingly investing in physical innovation spaces to bridge the gap between experimentation and execution.
“Persistent’s investment in this studio underscores how India’s IT ecosystem is evolving,” said an independent analyst. “It reflects a shift from service delivery to innovation enablement—something global enterprises are demanding in the age of AI-driven competition.”
The Experience Transformation Studio will also host specialized workshops and simulation programs for clients to test use cases such as AI-assisted product design, customer journey mapping, intelligent process automation, and data-driven marketing optimization. Persistent expects this hands-on approach to significantly reduce the time required for clients to conceptualize and implement AI-based transformation projects.
The facility is equipped with Persistent’s proprietary GenAI accelerators, including frameworks for multimodal AI, autonomous agents, and AI orchestration systems. These tools are designed to help enterprises integrate advanced AI capabilities into their existing workflows while maintaining high levels of operational security and transparency.
Persistent has also indicated plans to expand its AI studio concept globally, with additional centers expected in North America and Europe over the next year. These studios will replicate the Pune model, enabling cross-regional collaboration and sharing of best practices in AI deployment.
This expansion comes on the heels of strong financial performance for the company. In the last fiscal year, Persistent reported double-digit revenue growth, driven largely by demand for digital engineering and AI-led services. The company’s AI initiatives, including domain-specific AI models and automated analytics tools, have been instrumental in securing large enterprise partnerships.
The new studio’s launch reinforces Persistent’s positioning as a frontrunner in experience-centric enterprise transformation. Its combination of physical demonstration spaces and live AI testing environments reflects the growing trend among IT service providers to create tangible innovation ecosystems for clients navigating complex digital transitions.
As global enterprises race to implement generative AI, Persistent’s Experience Transformation Studio could emerge as a catalyst for experimentation, co-creation, and faster AI deployment—marking another step in India’s expanding influence on the future of enterprise technology.